On the Air Tonight:
Prime-Time Programming Options
Workin’ 9 to 5
CW 1.5/ 2
CBS: – 1, ABC: – 5, Fox: -17, CW: -21, NBC: -35
Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, April 27, 2009.
Dancing With the Stars (ABC), House (Fox), Two and a Half Men (CBS), CSI: Miami (CBS)
-Yesterday’s Losers (Excluding Repeats):
Chuck (NBC), Gossip Girl (CW), Heroes (NBC), Surviving Suburbia (ABC), One Tree Hill (CW), Medium (NBC)
ABC, as usual, opened the week on a winning note, but its strength on Monday is solely dependent on Dancing With the Stars. A 90-minute edition of the dance extravaganza averaged a solid 11.9 rating/19 share in the overnights from 8-9:30 p.m., building by half-hour as follows:
Dancing With the Stars (ABC)
8:00 p.m.: 10.9/17 (#1)
8:30 p.m.: 12.3/19 (#1)
9:00 p.m.: 12.5/19 (#1)
Comparably, that was right on par with the year-ago telecast. Next on ABC was sitcom Surviving Suburbia at a third-place 6.3/10 at 9:30 p.m., followed by on-the-fence drama Castle at a second-place 5.8/ 9. Although no one expects Surviving Suburbia to maintain the Dancing With the Stars lead-in, retention out of the 9:30 p.m. portion was just 50 percent. That makes it a “loser.” Overnights for Castle may have been weaker than Surviving Suburbia, but compared to year-ago occupant The Bachelor: London Calling (4.8/ 8 on April 28, 2008) it was an improvement of 21 percent.
As for Dancing With the Stars, Melissa Rycroft’s unfortunate injury means she is the most likely to be exiting tonight. Poor Tony Dovolani!
CBS had what you could call a consistent Monday, with its combination of laugh-out-loud The Big Bang Theory (#3: 5.4/ 9), compatible How I Met Your Mother (#3: 5.1/ 8), old faithful Two and a Half Men (#2: 8.6/13), potentially underrated Rules of Engagement (#2: 7.0/11) and veteran CSI: Miami (#1: 8.2/13). I refer to Rules of Engagement that way because CBS is testing the waters as a potential Wednesday anchor on May 13. We’ll see what happens. While CSI: Miami is still the show to beat at 10 p.m., year-to-year it was down by 14 percent in the overnights (8.2/13 vs. 9.5/14 on April 28, 2008).
Fox was on the map, meanwhile, with its successful pairing of House (#2: 6.8/11) and 24 (#3: 6.3/10). And House could very well dominate the 8 p.m. hour among adults 18-49. But NBC left little to be desired with the season (or series) finale of Chuck (#4: 3.5/ 6), the season-finale of sinking Heroes (#4: 3.8/ 6), and aging Medium (#3: 4.7/ 7). If I had to predict, that was probably the last you will ever see of Chuck.
As for the CW, while I understand that the strength of Gossip Girl does not fall within the overnights, a distant 1.4/ 2 from 8-9 p.m. last night and a loss of 26 percent from one year earlier (1.9/ 3 on April 28, 2008) is a “losing” performance. Lead-out One Tree Hill may have also not been much, but did it did manage to increase to a 1.6/ 3 in the overnights at 9 p.m. One year earlier, however, One Tree Hill also averaged a 1.9/ 3.