TV Upfronts

Hallmark’s Crown Media Family Networks Secures Double-Digit CPM and Volume Upfront Increases

With its 10th anniversary this year, Countdown to Christmas continues to be a huge draw

Hallmark Countdown to Christmas title card for story on Hallmarks TV ratings.
Hallmark Channel began running promos for this year's Countdown to Christmas event in May. Hallmark Channel
jason.lynch
By Jason Lynch

With Cannes Lions now in the rearview mirror, more media companies will be focusing on crossing the upfront finish line ahead of next week’s July 4 holiday. The first one to wrap its upfront business this week is Crown Media Family Networks, owner of Hallmark Channel and Hallmark Movies & Mysteries, which said today it has completed its upfront negotiations.

The company said it secured double-digit increases in both CPM (cost per thousand viewers reached) and volume.

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jason.lynch

Jason Lynch

Jason Lynch is senior managing editor at Adweek, overseeing the magazine and digital covers, as well as all TV coverage across linear and streaming.

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