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NEW YORK The William Morris Agency has partnered with teen virtual world Habbo, giving the social networking site representation as both look to expand their digital entertainment efforts.
The talent agency will assist Habbo in extending its relationships with entertainment companies, such as movie studios, who are keen to reach the teen demographic, serving as a strategic partner and consultant.
Lewis Henderson, svp, digital media business, pointed to a recent alliance that Habbo struck with Paramount Pictures Digital Entertainment announced last week that gave the virtual world merchandising rights in the U.S.
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