Government Cracking Down on Loud Ads

TV commercials will soon need to turn down the volume. A popular bill that requires TV ads to be no louder than regular TV programming goes to President Obama’s desk after clearing the House of Representatives Thursday (Dec. 2). The proposal passed the Senate in September.

The Commercial Advertising Loudness Mitigation Act (CALM) gives authority to the Federal Communications Commission to require advertisers to adopt industry technology, which modulates sound levels and prevents overly loud commercials, within one year.

“Consumers have been asking for a solution to this problem for decades, and today they finally have it,” said Rep. Anna Eshoo (D-Calif.), who sponsored the bill.

Loud ads have been a top consumer complaint in 21 of the Federal Communications Commissions last 24 quarterly reports.