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TV commercials will soon need to turn down the volume. A popular bill that requires TV ads to be no louder than regular TV programming goes to President Obama’s desk after clearing the House of Representatives Thursday (Dec. 2). The proposal passed the Senate in September.
The Commercial Advertising Loudness Mitigation Act (CALM) gives authority to the Federal Communications Commission to require advertisers to adopt industry technology, which modulates sound levels and prevents overly loud commercials, within one year.
“Consumers
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