Google has stirred up further interest in its television advertising platform, signing a deal with Hallmark Channel that will enable clients to buy time on the network via Google TV.
The deal marks the search giant’s latest incursion into the TV ad space. In September, Google hammered out a similar deal with a number of NBC Universal’s cable networks, including Sci Fi Channel, Oxygen, MSNBC, CNBC, Sleuth and Chiller.
Financial terms were not disclosed.
Starting next year, clients will be able to purchase inventory on Hallmark and its spinoff, Hallmark Movie Channel, via Google TV’s auction-based model.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in