Google Cloud is ready for its first corporate partnership, and it’s a big one: The company is teaming with the National Collegiate Athletic Association (NCAA), along with Turner Sports and CBS Sports, for a multi-year marketing and technology pact in which Google Cloud will migrate and analyze more than 80 years of statistical and game data.
As part of the deal, Google Cloud will become the official NCAA Cloud Partner, beginning with the current Division I men’s and women’s basketball seasons.
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