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The new-look Golf Channel has been making the most of its NBC Sports affiliation, as the cable channel’s coverage of the WGC-Cadillac Championship drew record ratings.
Thursday’s opening-round play delivered an aggregate 1.12 million viewers, as 725,000 viewers tuned in for live coverage from 2-6:30 p.m., while another 397,000 fans caught up with Golf Channel’s prime-time rebroadcast (8:30 p.m.-12:30 a.m.).
When taken together, the first stage was the most-watched in the Doral event’s 23-year TV history.
Friday’s action also swung a heavy three wood, drawing 744,000 live viewers and another 236,000 in time delay.
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