Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Golf Channel on Wednesday signed a rights deal with the LPGA Tour that establishes the Comcast-owned network as the exclusive cable home of women’s golf through 2020.
Although financial terms were not disclosed, the 10-year pact establishes the LPGA as the only women’s pro sports association to receive a rights fee agreement. The LPGA’s broadcast network deals (NBC, CBS, ABC) are time-buys; in other words, the league pays for the airtime and then tries to recoup its investment by selling advertising during each broadcast.
With
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in