Global Citizen Teams With Pepsi for Virtual Concert to Help Those Impacted by COVID-19

Pepsi shifts marketing priorities to help produce global broadcast

As brands continue pivoting to virtual experiences due to the COVID-19 pandemic, Global Citizen and Pepsi have partnered to produce a one-night, international livestreamed event to highlight healthcare workers and amplify the efforts of organizations providing aid to those impacted by the crisis.

Global Citizen, an international advocacy platform dedicated to ending extreme poverty by 2030, will host One World: Together at Home, a Live Aid-style broadcast of musical performances recorded in musicians’ homes, interspersed with footage of healthcare workers’ experiences fighting the disease and PSAs from world leaders, athletes and activists.

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