Gen Z Is The Largest, Most Diverse Group of Media Users, According to a New Report From Nielsen

SVOD and multimedia devices are growing in popularity with older generations

Part of Nielsen’s latest Total Audience Report for the first quarter of 2017 highlighted just how unique and diverse Gen Z is when it comes to consuming media.

The report found that Gen Z and millennials make up almost half of Nielsen’s TV homes in the U.S., and that Gen Z is the most racially diverse generation of all.

Of particular note to marketers and content creators, the report also breaks down ownership of devices and other technology among the generations.

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