Game of Thrones Is the Most Popular Show Ever on HBO

Average rating beats The Sopranos

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

The adventures of Tyrion Lannister, Daenerys Targaryen and Jon Snow (among other characters, most of whom are probably dead now) have officially beaten out another HBO series with a lot of sudden deaths: The Sopranos. HBO confirmed that the series now boasts an average gross viewership (across multiple airings of each show) of 18.4 million viewers, edging out Tony and Carmella's 18.2 million average.

The show is such a ratings juggernaut that it's sapping a huge number of viewers from the ratings pool on Sunday evenings—and it's not just linear viewership, either.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in