Game of Thrones Fans Take a Seat, Courtesy of Uber

The Iron Throne will come to you in new HBO Now campaign

You don't have to travel to Westeros to take your rightful place upon the Iron Throne. A new HBO Now and Uber campaign called #RideOfThrones is bringing the infamous seat of rulers to the doorsteps of Game of Thrones fans in New York. 

On April 16 and 17 between 11 a.m. and 5 p.m., the standalone streaming service and the rideshare app are teaming up to deliver the iconic throne to whomever dares to sit upon it. Uber users can request that a replica Iron Throne—which we imagine is much more comfortable than the real one, legendarily made from the swords of vanquished foes—be brought to their location via a clear glass truck so they can take a requisite selfie in the hot seat. Or, aspiring kings and queens can ask for a ride in an Iron Throne-themed pedicab to anywhere in Manhattan. (Psychopathic child kings and fire-breathing dragons not included.)

This isn't the first time Uber has delivered something other than car rides. It's delivered everything from kittens in honor of National Cat Day to ice cream in the dog days of summer to luxury vehicles complete with LED mood lighting, fresh flowers and WiFi in partnership with Starwood Hotels & Resorts.

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