Game of Thrones Fans Take a Seat, Courtesy of Uber

The Iron Throne will come to you in new HBO Now campaign

You don't have to travel to Westeros to take your rightful place upon the Iron Throne. A new HBO Now and Uber campaign called #RideOfThrones is bringing the infamous seat of rulers to the doorsteps of Game of Thrones fans in New York. 

On April 16 and 17 between 11 a.m. and 5 p.m., the standalone streaming service and the rideshare app are teaming up to deliver the iconic throne to whomever dares to sit upon it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in