Fox Networks Group still hasn’t selected a new ad sales chief after searching for almost seven months, so it’s a good thing that FX Networks didn’t need to rely on a hard sell to buyers at its annual upfront event and bowling party on Thursday night. Instead, FX showcased the Season 3 premiere of Fargo, which drove home most of this year’s upfront messaging all on its own.
In recent years, FX has begun pairing its annual star-studded bowling party at New York’s Lucky Strike Manhattan with a high-profile premiere of one of its critically-acclaimed shows.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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