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With little more to pitch than an early draft of a shooting script, FX’s senior vp of national ad sales Michael Brochstein sold a pair of season-length ad integrations to Anheuser-Busch and DirecTV for the network’s new original comedy series, The League.
Per terms of their respective deals (the value of which neither FX nor the advertisers would disclose), A-B and DirecTV will be woven into the narrative of The League, an ensemble comedy about a group of fantasy football enthusiasts.
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