With 34 million U.S. subscribers, HBO’s premium cable channel and streaming service is a little more than half the size of Netflix’s domestic audience.
In five years’ time, though, AT&T executives want to convert all of their HBO customers to HBO Max streaming subscribers, as well as grow their subscriber base by nearly 150%. The company hopes that by 2025, it will have 50 million customers in the U.S., while internationally, it’s aiming for up to 90 million subscribers.
HBO
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