Freshman Series Update

THE PROGRAMMING INSIDER

Monday, November 8, 2010

 
Primetime Ratings:

Friday and Saturday Results

 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

Little House on the Tragedy

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Prime-Time Ratings:

Friday and Saturday Results

 
Friday 11/05/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS   5.8/10

ABC  3.4/ 6
NBC   3.1/ 6
Fox     1.9/ 3
CW     1.5/ 3
 

CBS: 9.17 million, ABC: 5.26, NBC: 4.71, Fox: 3.06, CW: 2.52

 

-Adults 18-49:

CBS: 1.7 rating/6 share, ABC: 1.5/ 5, NBC and CW: 1.1/ 4 each, Fox: 0.9/ 3

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

CSI: NY (CBS), Blue Bloods (CBS)

 

-Friday’s Losers (excluding repeats):
Supernanny (ABC), School Pride (NBC), The Good Guys (Fox) and the night overall

 
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-Note: Any prior rating comparisons are based on the live plus same day ratings.

 
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-Ratings Breakdown:

There was nothing unusual to report on this typically lackluster Friday, with CBS first in total viewers (with just over 9-million) and adults 18-49 (with a mere 1.7 rating in the demo). Second in both categories was ABC, followed by NBC, with Fox and The CW tied for the No. 4 and 5 spots, respectively.

 

CBS’ Medium, which had its episode order slashed to 13, won the 8 p.m. hour, but 6.91 million viewers and a 1.5 rating/5 share among adults 18-49 is noticeably below year-ago occupant Ghost Whisperer. Also dominant were relocated CSI: NY (Viewers: 10.44 million; A18-49: 2.0/ 6) and freshman Blue Bloods (Viewers: 10.16 million; A18-49: 1.7/ 6) from 9-11 p.m., but Blue Bloods dipped to a series-low delivery. Regardless, these are still “winning” performance for CSI: NY and Blue Bloods on this HUT level challenged evening.

 

In season-premiere news, ABC’ Supernanny returned to the Friday 8 p.m. hour with a second-place finish in both total viewers (4.79 million) and adults 18-49 (1.2/ 4), which was close to disappointing year-ago levels. Although Jo Frost has publicly said she is calling it quits, from a ratings standpoint Supernanny should have ended last season. 

 

Next on ABC was recent returnee Primetime: What Would You Do? (Viewers: #2, 5.67 million; A18-49: #2, 1.7/ 6 at 9 p.m.), followed by granddaddy 20/20 at 5.32 million viewers (#3) and a 1.6/ 5 in the demo (#2) at 10 p.m. Worth positively noting for Primetime: What Would You Do? was growth out of the 8:30 p.m. portion of Supernanny (Viewers: 4.86 million; A18-49: 1.2/ 4) of 810,000 viewers and a hefty 42 percent in the demo. 

 

Over at NBC was week three of inspirational reality dud School Pride (Viewers: #5, 2.26 million; A18-49: #5, 0.6/ 2 at 8 p.m.) and another two-hour installment of Dateline at 5.93 million viewers and a 1.3/ 4 among adults 18-49 from 9-11 p.m. Here is the half-hour breakdown for Dateline:

 
 Dateline (NBC)

 9:00 p.m. – Viewers: 4.96 million (#3), A18-49: 1.1/ 4 (#3t)

 9:30 p.m. – Viewers: 5.75 million (#3), A18-49: 1.3/ 4 (#3)

10:00 p.m. – Viewers: 6.35 million (#2), A18-49: 1.4/ 5 (#3)

10:30 p.m. – Viewers: 6.67 million (#2), A18-49: 1.4/ 5 (#3)

 

Historically, School Pride plummeted to one of NBC’s worst performances in the Friday 8 p.m. hour in the history of the network. Don’t forget that sophomore returnee Who Do You Think You Are? is waiting in the midseason wings.

 

Elsewhere, Fox populated this seventh Friday of the TV season with a repeat of House (Viewers: #3, 3.40 million; A18-49: #4, 1.0/ 4) and waiting-to-be axed The Good Guys (Viewers: #4, 2.72 million; A18-49: #5, 0.8/ 3). And The CW was consistent with soon-to-conclude Smallville (Viewers: #3, 2.61 million; A18-49: #3, 1.1/ 4) and compatible Supernatural (Viewers: #5, 2.42 million; A18-49: #4, 1.1/ 4). An option, no doubt, for Supernatural next season could be the Friday 8 p.m. time period.