French Grocery Chain Honors Healthcare Workers in Touching Holiday Short Film

This year's spot is a departure from Intermarché's typical, retail-focused tone

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If ever there was a time to pay tribute to healthcare workers, it’s now, during the middle of an ongoing pandemic where the industry’s tireless heroes are stretched beyond their limits. French grocer Intermarché gives three heartfelt minutes of holiday thanks to those workers in its annual holiday short film from agency Romance.

“Jusqu’à mon dernier souffle (Until my last breath),” the eponymous title of Terrenoire’s track that accompanies this new film directed by Katia Lewkowicz, pays tribute to not just healthcare workers, the heroes of 2020, but also to carers in each family, in this case, a teenager who takes care of his mother while the caretakers attend to his hospitalized father. 

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