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Freeform president Tom Ascheim knows young people are watching television differently, but they’re still tuning into linear—as long as his network programs events to drive viewership, that is.
At the Television Critics Association’s winter press tour in Pasadena, Calif., Ascheim said that 31 Nights of Halloween and 25 Days of Christmas, two seasonal programming blocks that have aired on Freeform since the 1990s, together drove a combined 100 million viewers to the channel in the last quarter.
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