Fox's Fringe, Dollhouse Get Big Lifts Via DVR

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Week two of the live-plus-seven-day ratings, which include DVR usage, have been released. Mirroring one week earlier, programming on Thursday dominated, with four of the top five, and seven of the top 10 Thursday occupants. 

Particularly impressive was Fox’s Fringe, which increased by 33 percent by adding 2 million more viewers via the DVR outside of the highly competitive Thursday 9 p.m. hour. That 33 percent increase was the second most of any program in prime time.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in