Fox Wins Wednesday as Idol’s Adam and Kris Land in the Top 2

Thursday, May 14, 2009
Prime-Time Metered Market Wednesday Ratings:

Fox Dominates; The Final Two Are Set on American Idol  

Ratings Box:
What’s Hot/What’s Not

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Fox Dominates; The Final Two Are Set on American Idol  

Wednesday 5/13/09


Fox    9.3/15
CBS   6.9/11
ABC 5.0/ 8
NBC 4.4/ 7
CW    2.1/ 5

Note: The overnight comparisons to the year-ago evening are not available. 

-Yesterday’s Winners:

American Idol (Fox), Criminal Minds (CBS), CSI: NY (CBS)

-Should Be Put Out to Pasture:
Law & Order (NBC)
-Yesterday’s Losers (Excluding Repeats):

Rules of Engagement (CBS), Law & Order: Criminal Intent (NBC)

-Ratings Breakdown:

Fox, of course, dominated Wednesday on the strength of the live American Idol Results Show, which stood head and shoulders above anything else with a 13.5 rating/21 share in the overnights from 9-10 p.m.   Thankfully, Adam is still in the competition, but the departure of overrated Danny Gokey was a surprise. 

Earlier in the evening on Fox was just the season-finale of just renewed Lie To Me at a first-place 5.2/ 9 in the overnights at 8 p.m. Similar to last season, the Wednesday 8 p.m. hour remains one of the least competitive time periods on television.


Over at second-place CBS, an 8 p.m. edition of Rules of Engagement kicked-off the evening tied for third, with a 4.0/ 7 in the overnights. If this was a test to see if Rules can anchor an evening, it failed. Next on CBS was an 8:30 p.m. edition of The New Adventures of Old Christine at a second-place 4.5/ 7 (12 percent above Rules of Engagement), followed by potent Criminal Minds (#2: 8.6/14) and still dominant CSI: NY (#1: 7.9/13) from 9-11 p.m. The season-finale of CSI: NY airs tonight at 10 p.m. out of CSI.


A night of Lost on ABC finished a distant third overall in the metered markets, with a clips edition at a 4.3/ 7 (#2t) from 8-9 p.m., followed by the two-hour season-ender at a 5.4/ 9 from 9-11 p.m. Take a look at the half-hour breakdown:

Lost (ABC)
 9:00 p.m. 5.3/ 8 (#3)
 9:30 p.m.: 5.2/ 8 (#3)

10:00 p.m.: 5.4/ 9 (#2t)

10:30 p.m.: 5.5/ 9 (#3)


Since the strength of Lost falls within the young adult demos, I will reserve any judgment until we see the adult 18-49 results.


Fourth overall in the metered markets was NBC care of Law & Order: Criminal Intent (#4: 4.1/ 7), a repeat of Law & Order: SVU (#4: 3.5/ 6) and Law & Order (#2t: 5.5/ 9). While granddaddy Law & Order continues to build at 10 p.m., the ongoing year-to-year losses means it is finally time for the 19-year-old drama to officially end. 


America’s Next Top Model on the CW picked-up steam, with the season-finale at an above-average 3.4/ 6 (#5) from 8-9 p.m. Top Model led into a repeat of 90210 at an almost invisible (and, of course, last place) 0.9/ 2 at 9 p.m.


Source: Nielsen Media Research data



Ratings Box:

What’s Hot/What’s Not
-Season to-Date Ratings Update:

Based on national ratings from Sept. 22, 2008 through May 10, 2009, here are the updated results by network versus the comparable year-ago period. Keep in mind that the traditional (September – May) TV season ends on Wednesday, May 20. Also note that the hefty growth for MyNetworkTV is a result of Friday Night Smackdown! moving to the network last fall.


CBS: 7.3 rating/12 share (+ 9), ABC: 5.7/ 9 (- 5), Fox: 5.7/ 9 (-14), NBC: 4.9/ 8 (- 6), CW: 1.3/ 2 (-24), MNTV: 1.0/ 2 (+25)

Total Viewers:

CBS: 11.74 million (+12), Fox: 9.69 (-13), ABC: 8.90 (- 4), NBC: 7.90 (- 4), CW: 2.02 (-22), MNTV: 1.68 (+48)