Fox Wins Wednesday; The CW’s High Society DOA

Thursday, March 11, 2010
Prime-Time Metered Market Wednesday Ratings:
Fox Wins; High Society DOA on The CW
Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

An American Dream  


Prime-Time Metered Market Wednesday Ratings:
Fox Wins; High Society DOA on The CW

Wednesday 3/10/10


Fox     9.3/14
CBS    7.1/11
NBC   4.8/ 8
ABC   4.1/ 7

CW     2.6/ 4


-Percent Change From the Year-Ago Evening (Wednesday, March 11, 2009):
ABC: +41, NBC: +30, CW: +24, CBS: – 4, Fox: -14

-Yesterday’s Winners:

American Idol (Fox), Criminal Minds (CBS), Modern Family (ABC), CSI: NY (CBS)

-On the Fence for Renewal:

The New Adventures of Old Christine (CBS), Gary Unmarried (CBS), Mercy (NBC)

-Yesterday’s Losers (excluding repeats):

Scrubs (ABC), Cougar Town (ABC), High Society (CW), Ugly Betty (ABC)

-Ratings Breakdown:

Fox led the Wednesday troops care of American Idol, which was the top-rated show of the evening, as usual, with a 13.4 rating/20 share in the overnights from 9-10 p.m. Comparably, that built from lead-in Human Target (#1: 5.2/ 8 at 8 p.m.) by a whopping 158 percent. While a 5.2 rating in the overnights is nothing to boast about, it was enough to win the quiet hour. 


Regarding American Idol: Outside of Crystal Bowersox, the male contestants stand well above the women overall this season, with Andrew Garcia and Todrick Hall as my picks to depart tonight. The contestant to now beat, of course, is Astoria’s finest, Michael Lynch.  Yesterday, I predicted that Paige Miles and Katelyn Epperly would be leaving, and last week I was three for four in my picks. So, we shall see tonight.


The CW had a night of all original programming care of the season-premiere of America’s Next Top Model and the series-premiere of the absolutely atrocious (and I am being kind!) High Society. The 90-minute return of America’s Next Top Model scored a 3.1/ 5 in the overnights from 8-9:30 p.m., with the half-hour breakdown as follows:

America’s Next Top Model (CW)

8:00 p.m.: 3.1/ 5 (#4t)

8:30 p.m.: 3.3/ 5 (#5)

9:00 p.m.: 2.9/ 4 (#5)


Comparably, this was up by three percent from the two-hour year-ago spring season opener (3.0/ 5 on March 4, 2009). So, this is positive news for The CW. But the sore spot was the series-debut of reality-driven High Society, which dipped to a very last-place 1.2/ 2 at 9:30 p.m. Comparably, retention out of the 9 p.m. portion of Top Model was just 41 percent. Whoever tuned in for High Society (myself included) will probably not be back next week.


CBS had a fairly typical Wednesday with its combination of sitcoms The New Adventures of Old Christine (#1t: 5.1/ 8) and Gary Unmarried (#2: 4.4/ 7) and crime dramas Criminal Minds (#2: 9.1/14) and CSI: NY (#1: 7.5/12). But compared to one year earlier, CSI: NY was down by 13 percent (8.6/14 to 7.5/12). Like the franchise overall, CSI: NY has definitely peaked. The final episode of the season for Gary Unmarried, meanwhile, will air next week. 


Next up was NBC with its combination of medical drama Mercy (#3: 4.3/ 7), which is not worthy of a second season; a repeat of Law & Order: SVU (#4L 3.8/ 6), which is just occupying the 9 p.m. hour because NBC has nothing better at the moment; and relocated Law & Order: SVU (#2: 6.3/11). Part of competing CSI: NY’s erosion is, no doubt, because similar appeal SVU is now competing with it.


ABC filled the Wednesday 8 p.m. half-hour with another burn-off episode of veteran Scrubs (#4t, 3.1/ 5), which should have exited the airwaves two or three years ago. That led into The Middle (#4, 4.1/ 7 at 8:30 p.m.), which climbed by 32 percent, followed by demo friendly Modern Family (#3: 6.5/10), which is always on the map among adults 18-49, deteriorating Cougar Town (#3: 4.5/ 7), and canceled Ugly Betty (#3: 3.1/ 5). Retention for Cougar Town out of Modern Family was a disappointing 69 percent.