Fox Wins Wednesday; Considerable Week Two Erosion for ABC’s The Unusuals


THE PROGRAMMING INSIDER
Thursday, April 16, 2009
 
Prime-Time Metered Market Wednesday Ratings:

Fox Wins; Week Two of ABC’s The Unusuals Loses Significant Steam

 
Ratings Box:
What’s Hot/What’s Not
 

On the Air Tonight:
Prime-Time Programming Options  

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
Dy-No-Mite!
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Fox Wins; Week Two of ABC’s The Unusuals Loses Significant Steam

 
Wednesday 4/15/09
 

              HH
          Rtg/Shr

Fox    10.3/16
CBS    5.9/10
NBC   4.2/ 7
ABC   4.1/ 7

CW    2.0/ 3

 
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-Percent Change From the Year-Ago Evening (Wednesday, April 16, 2008):

Fox: +13, NBC: -12, CW: -13, CBS: -14, ABC: -45

 
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Note: The fast affiliate results for Wednesday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Wednesday, April 15, 2009.   

 
 

-Yesterday’s Winners:

Bones (Fox), American Idol (Fox), Criminal Minds R (CBS), CSI: NY (CBS)

 

-Yesterday’s Losers (Excluding Repeats):

Scrubs (ABC), Better Off Ted (ABC), The Unusuals (ABC)

 
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-Ratings Breakdown:

Led by American Idol, it was another midweek victory for Fox, which beat second-place CBS by a hefty 4.4 rating points in the overnights. Third overall was NBC, followed by ABC (just one-tenth of a rating point behind NBC) and the CW.

 

A Wednesday installment of underrated Fox drama Bones opened the evening with a dominant 7.1 rating/12 share in the overnights from 8-9 p.m. Fans of Bones will be pleased to know that the network has already ordered new scripts for next season. Second in the hour was a repeat of NBC’s Law & Order (4.4/ 7), which has stepped in for recently axed reality/competition The Chopping Block, followed by repeats of CBS sitcoms The New Adventures of Old Christine (3.5/ 6) and the compatible Gary Unmarried (3.5/ 6). Capping off the time period was original installments of ABC’s Scrubs (3.2/ 6) and the recently introduced Better Off Ted (2.9/ 5), and veteran America’s Next Top Model on the CW (3.0/ 5), which was on par with its year-ago overnight performance. As for the ABC sitcoms, tick, tock…the cancellation clock is ticking. 

 

Fox’s American Idol stood well above the competition at 9 p.m., with a hefty 13.6/21 in the overnights. Comparably, that built from the second-half of lead-in Bones (7.5/12 at 8:30 p.m.) by 81 percent. While Mr. TV was right on the money with the bottom three picks (Anoop, Lil and Matt), it was Matt that got the lowest number of votes. But those wise judges used their one save and kept Matt in the competition, so next week two contestants will go home. 

 

Second in the 9 p.m. hour in the overnights was a repeat of CBS’ Criminal Minds with a still potent 6.7/10, followed by ABC’s Lost (5.2/ 8), a repeat of NBC’s Law & Order: SVU (3.9/ 6) and a repeat of the CW’s 90210 (0.9/ 2), which featured the return of Tori Spelling as Donna Martin. While the strength of Lost, of course, falls within the young adult demos, you cannot deny the fact that the ratings are down year to year. 

 

CBS capped off the evening on a winning note, with CSI: NY at a 7.7/13 — 12 percent above the second-half of its encore Criminal Minds lead-in (6.9/10 at 9:30 p.m.). Next was a repeat of NBC’s Law & Order (4.4/ 7), followed by week two of ABC’s The Unusuals, which dipped to a mere 4.1/ 7 in the overnights. One week earlier, The Unusuals opened with a 5.1/ 9 on April 8. Do the math and this is a loss of a significant 20 percent. As for law & Order, if it does get renewed for 2009-10 (and my guess NBC will bring it back in midseason), it will then tie Gunsmoke as the longest running scripted drama in the history of television.