Fox Wins Monday; ABC Impressive

Tuesday, January 26, 2010



Prime-Time Metered Market Monday Ratings:

On the Air Tonight:
Prime-Time Programming Options
TV Tidbits:
Notes of Interest

TV Trivia Time:

Roseanne Meets Sin City

Note: The Ratings Box Section will return on Friday, Jan. 29.  


Prime-Time Metered Market Monday Ratings:

Fox Wins; Impressive Castle on ABC

Monday 1/25/10


ABC 7.5/11

CBS   6.1/ 9

NBC   3.9/ 6

CW     1.8/ 3

-Note: Comparisons to the year-ago evening were not available today.

-Yesterday’s Winners:  

House (Fox), The Bachelor: On the Wings of Love (ABC), Two and a Half Men R (CBS), The Big Bang Theory R (CBS), Castle (ABC)

-Honorable Mention:
24 (Fox)
-Let’s Wait and See:
Life Unexpected (CW)

-Yesterday’s Losers (excluding repeats):

Heroes (NBC), The Jay Leno Show (NBC)


Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, January 25, 2010.   

-Ratings Breakdown:

Fox led this final January Monday in the overnights, beating second-place ABC by 1.1 rating points. Third overall was a night of all repeats on CBS, followed by distant NBC and The CW. House opened the evening for Fox with a 9.7 rating/14 share, which comparably was the highest rated show of the evening. Hugh Laurie, in fact, will be here for a Q&A today at NATPE. Next on Fox was veteran 24 at a third-place 7.6/11 at 9 p.m. Retention for 24 out of the second half of lead-in House (9.9/14 at 8:30 p.m.) was 77 percent. 


ABC’s The Bachelor: On the Wings of Love was on the map with a 7.5/11 in the overnights from 8-10 p.m., which will certainly translate into success among the target female audience. Take a look at the half-hour breakdown:


The Bachelor: On the Wings of Love (ABC)

8:00 p.m.: 7.2/11 (#2)
8:30 p.m.: 7.3/10 (#2)
9:00 p.m.: 7.6/11 (#3)
9:30 p.m.: 8.1/12 (#1)

Castle, ABC’s first successful crime solver in recent years, closed the evening with a dominant 7.4/12 at 10 p.m. Comparably, retention out of the 9:30 p.m. portion of The Bachelor was a solid 89 percent. This is the first time Castle is an official “winner.”  


Third-place CBS was on the map despite airing all repeats with its combination of How I Met Your Mother (#4: 4.2/ 6), which has been picked-up for a sixth season, Accidentally on Purpose (#4: 3.9/ 6), Two and a Half Men (#1: 8.3/12), The Big Bang Theory (#2: 7.5/11) and CSI: Miami (#2: 6.3/10). As I said here at NATPE at my Modern Family session yesterday, both The Big Bang Theory and Modern Family are responsible for the expected resurgence of comedies. Guess what? The sitcom is fat from dead!


Over at NBC, Chuck continues to have a cult following with a third-place 5.0/ 7 at 8 p.m. The bottom line: it could be better, but it could also be worse. Next was waiting-to-be-canceled Heroes (#4: 3.4/ 5), followed by failed The Jay Leno Show at a last-place 3.3/ 5 at 10 p.m.


The CW capped off the evening with veteran One Tree Hill (#5: 1.9/ 3) and week two of the critically acclaimed Life Unexpected (#5: 1.8/ 3). Comparably, Life Unexpected dipped from it’s week-ago series-opener (2.1/ 3 on Jan. 18) by 14 percent, which is typical for any new series. Let’s wait and see what the demos look like before passing any judgment. 


Source: Nielsen Media Research data


Note: The Ratings Box section will return on Friday, Jan. 29.


On the Air Tonight:
Prime-Time Programming Options

Tuesday 1/26/10
 8:00 p.m. Scrubs (R)
 8:30 p.m. Better Off Ted (R)
 9:00 p.m. Lost (R)
10:00 p.m. Lost (R)
 8:00 p.m. NCIS
 9:00 p.m. NCIS: Los Angeles

10:00 p.m. The Good Wife (R)