Fox Sweeps Week of April 19

Wednesday, April 28, 2010
Fox Wins; CBS a Solid Second  

National Ratings in Prime-Time:

Week of April 19, 2010
Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:
So Long, Aunt Bee
Prime-Time Metered Market Tuesday Ratings:
Fox Wins; CBS a Solid Second 
Tuesday 4/27/10


Fox   10.9/16
CBS    9.6/15
ABC   5.5/ 8
NBC   4.8/ 7
CW    1.0/ 1

-Percent Change From the Year-Ago Evening (Tuesday, April 28, 2009):

Fox: +17, ABC: + 6, CBS: – 1, CW: -17, NBC: -20

-Yesterday’s Winners:

American Idol (Fox), NCIS (CBS), Dancing With the Stars (ABC), NCIS: Los Angeles (CBS), The Good Wife (CBS)


-Honorable Mention:

Glee (Fox) – Yes, Glee will win the 9 p.m. hour among adults 18-49. But too much erosion out of American Idol is why it is not a “winner.” 

 -Yesterday’s Losers (excluding repeats):

90210 (CW), V (ABC)


-Ratings Breakdown:

Led by American Idol, Fox dominated this final Tuesday in April, but CBS was certainly no slouch and ABC was alive and well at 8 p.m. courtesy of the live Dancing With the Stars Results Show. 


American Idol was the top-rated show of the evening, once again, with a 13.5 rating/20 share in the overnights at 8 p.m. Comparably, that was up by five percent year-to-year (versus a 12.8/20 on April 28, 2009). With only six contestants left and six decent performances last night, the person to depart tonight will not be easy to predict. That said, my picks for the bottom three are Aaron Kelly, Siobhan Magnus and Michael Lynch, with Michael’s time the most likely to be up.


American Idol led into Glee, which finished second behind CBS’ competing NCIS: Los Angeles in the overnights with an 8.6/13. As good a show as Glee is (and I personally did enjoy it last night – Mike O’Malley, in particular), retention out of the 8:30 p.m. portion of Idol was only 62 percent. Regardless, Glee is still poised for time period victory among adults 18-49. 


Opposite Idol, CBS’ rock-solid NCIS remained just that with a second-place 10.4/16 in the overnights at 8 p.m. Next on CBS was aforementioned spin-off NCIS: Los Angeles (#1: 10.0/15 at 9 p.m.), followed by The Good Wife at a dominant 8.6/14. Although The Good Wife outdelivered NBC’s second-place Parenthood (4.4/ 7) by a massive 95 percent in the overnights, its advantage among adults 18-49 (if there is one) will be far less significant. 


Despite facing two mega hits at 8 p.m., there was still room for a solid 9.2/14 for ABC’s aforementioned Dancing With the Stars, which saw former The Bachelor contestant Jake Pavelka get the boot. Combined, American Idol, NCIS and Dancing With the Stars totaled at 33.1 rating/50 share in the overnights from 8-9 p.m.! ABC dropped the ratings ball at 9 p.m., however, with a repeat of Lost at a fourth-place 3.8/ 6. With weaker lead-in support, on-the-fence drama V finished a distant third with a 3.7/ 6 at 10 p.m. Tick, tock…the cancellation clock is ticking.


Over at NBC, The Biggest Loser averaged a 5.0/ 8 in the overnights from 8-10 p.m., building by half-hour as follows:


The Biggest Loser (NBC)

8:00 p.m.: 4.2/ 6 (#4)

8:30 p.m.: 4.5/ 7 (#4)

9:00 p.m.: 5.4/ 8 (#4)

9:30 p.m.: 5.9/ 9 (#4)


Given the severity of the competition, this is a respectable performance. Aforementioned Parenthood capped off the night for NBC with a second-place 4.4/ 7 at 10 p.m. While that may sound weak, keep in mind that Parenthood always manages to generate interest among adults 18-49.


Last was The CW’s combination of already renewed 90210 (#5: 1.4/ 2) and a repeat of one-the-fence Life Unexpected (#5: 0.7/ 1), which from a critical standpoint is worthy of a second season. 


Source: Nielsen Media Research data (R = repeat)


National Ratings in Prime-Time:

Week of April 19, 2010

It was a clean sweep for Fox this week, with the home of American Idol (including fund raiser Idol Gives Back on Wednesday) first in households, total viewers and the three key demos — adults 18-49, adults 25-54 and adults 18-34. But ABC’s Dancing With the Stars finished as primetime’s most-watched series for the 3rd time in the last 4 weeks, topping American Idol on Tuesday (+1.4 million) and American Idol on Wednesday (+2.25 million) by its biggest margin to-date. 


CBS dipped to second in households and total viewers, with an also No. 2 finish in adults 25-54 and a fourth-place ranking in adults 18-49 and adults 18-34. ABC came in second in adults 18-49 and adults 18-34 and third elsewhere, and both ABC and CBS were down year-to-year. Fox built by margins of 3 to 12 percent in the five surveyed categories. 


Elsewhere, NBC and The CW were also on the downside, with last-place The CW’s losses more severe at as much as 20 percent among adults 18-34. 


In series-premiere news, 10.67 million viewers (#15 overall) and a 2.9 rating/8 share among adults 18-49 (#20t) for ABC sitcom Romantically Challenged certainly sounds promising in the Monday 9:30 p.m. half-hour. But before anyone breaks out the bottle of bubbly at the alphabet net, initial retention out of Dancing With the Stars (Viewers: 21.07 million; A18-49: 4.8/13) was only 51 percent in total viewers and 60 percent in the demo.


In the rare world of original made-for TV movies, Hallmark Hall of Fame’s Love is Not Enough: The Lois Wilson Story on CBS Sunday did not impress with 7.05 million viewers (#35) and a 1.2/ 3 among adults 18-49 (tied for #68). Over at ABC, a Thursday 9 p.m. airing of Private Practice (which led into a repeat of Grey’s Anatomy) fell flat at 7.49 million viewers (#31) and a 2.3/ 6 in the demo (#32t). 


As for the freshman midseason scorecard, keep in mind that CBS’ Undercover Boss, which always leads the charts, closed season one two weeks ago. Here are the results ranked in order of total viewers. 


Romantically Challenged (ABC) – Monday 9:30 p.m. (series premiere)

Viewers: 10.67 million (#15), A18-49: 2.9/ 8 (#20t)

Grade: C

(retention out of Dancing With the Stars was just 51 percent in total viewers and 60 percent among adults 18-49)


Parenthood (NBC) – Tuesday 10 p.m. (renewed for season two)

Viewers: 7.27 million (#33), A18-49: 2.9/ 8 (#20t)

Grade: B

Miami Medical (CBS) – Friday 10 p.m.

Viewers: 6.08 million (#41), A18-49: 1.0/ 3 (#78t)

Grade: D


Minute to Win It (NBC) – Sunday 8 p.m. (10 episode renewal for 2010-11)

Viewers: 5.65 million (#46), A18-49: 1.8/ 5 (#41t)

Grade: C-


The Marriage Ref (NBC) – Thursday 10 p.m. (13 episode renewal for 2010-11)

Viewers: 4.27 million (#69), A18-49: 1.9/ 5 (#39t)

Grade: D


Jamie Oliver’s Food Revolution (ABC) – Friday 9 p.m. (season or series finale)

Viewers: 3.96 million (#73), A18-49: 1.3/ 4 (#62t)

Grade: D-


Fly Girls (CW) – Wednesday 9 p.m.

Viewers: 904,000 (#94), A18-49: 0.4/ 1 (#94t)

Grade: F


High Society (CW) – Wednesday 9:30 p.m.

Viewers: 800,000 (#96), A18-49: 0.4/ 1 (#94t)

Grade: F


What follows are the final national ratings for the week of April 19, 2010 (with percent change versus the comparable year-ago week in parentheses), followed by the top 30 rated programs of the week and the top rated networks on basic cable.  


Fox: 5.4 rating/9 share (+ 4), CBS: 5.3/ 9 (-10), ABC: 4.7/ 8 (-11), NBC: 3.7/ 6 (- 5), CW: 1.1/ 2 (-15)

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