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The U.S. men’s soccer team will have a black eye for years after it failed to qualify for the 2018 FIFA World Cup in Russia with a shocking loss Tuesday night. But the night’s biggest loser was Fox Sports, which has U.S. rights to the tournament next summer and could be looking at a significant ratings and advertising hit now that the U.S. men won’t be competing.
This morning, the company took a glass-half-full approach, releasing a statement in which it said it still has “passion” for the upcoming World Cup.
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