NEW YORK Fox has sold out its Sunday, Feb. 17 telecast of the Nascar Daytona 500, with 30-second spots selling for $550,000 each, up from $475,000 last year, sources said.
The network has also sold about 90 percent of its ad inventory for its Nascar race telecasts through the end of March. Overall, for its 17 race windows into June, Fox has sold close to 85 percent of its ad inventory, which is more than 20 percent ahead of last year.
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