Fox Opens Week on a Winning Note

THE PROGRAMMING INSIDER
Tuesday, March 16, 2010
 

Prime-Time Metered Market Monday Ratings:

Dominant Fox Outdelivers Repeat Populated CBS

 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

Life Before Atlanta
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Prime-Time Metered Market Monday Ratings:

Dominant Fox Outdelivers Repeat Populated CBS

 
Monday 3/15/10
 

              HH
          Rtg/Shr

Fox     7.2/11
CBS    6.4/10
ABC   5.6/ 9
NBC   4.3/ 7
CW     1.5/ 2
 
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-Percent Change From the Year-Ago Evening (Monday, March 16, 2009):

NBC: +65, Fox: + 1, CW: -12, CBS: -15, ABC: -50

   
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-Yesterday’s Winners:  

House (Fox), Two and a Half Men R (CBS), The Big Bang Theory R (CBS)

 
-Honorable Mention:
Rules of Engagement (CBS)
 

-Yesterday’s Losers (excluding repeats):

Chuck (NBC), Life Unexpected (CW), Trauma (NBC), Gossip Girl (CW)

 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, March 15, 2010.   

 
 
-Ratings Breakdown:

With 83 percent of CBS’ schedule in repeats, Fox led this third Monday in the overnights care of its combination of House (#1: 7.9 rating/13 share) and 24 (#2: 6.5/10). Although rumors are circulating that eight year-old 24 is ending this spring, Fox has not officially confirmed anything yet.

 

CBS opened the evening with a repeat of How I Met Your Mother (#3: 4.4/ 7 at 8 p.m.), followed by an original installment of Rules of Engagement (#3: 5.5/ 8), and repeats of Two and a Half Men (#1: 8.7/13), The Big Bang Theory (#1: 7.9/12) and CSI: Miami (#1: 6.0/10) from 9-11 p.m. It is not that often that I say anything about Rules of Engagement, but growth of 25 percent out of the How I Met Your Mother encore is worth noting. 

 

Over at ABC, a two-hour special edition of 20/20: Inside The Bachelor – The Stories Behind the Rose got some mileage with a 6.0/ 9 in the overnights from 8-10 p.m. Here is the half-hour breakdown!

 
Inside The Bachelor – The Stories Behind the Rose (ABC)
8:00 p.m.: 5.9/ 9 (#2)
8:30 p.m.: 5.7/ 9 (#2)
9:00 p.m.: 6.0/ 9 (#3)
9:30 p.m.: 6.4/10 (#3)
 

While I cannot blame ABC for trying to milk the current hot Bachelor franchise, 20/20 is supposed to be a newsmagazine and this is not news. For more on that, click here for this week’s Mr. Television Column (Current Reality):

 

ABC closed the night with a repeat of Castle at a third-place 4.8/ 8 at 10 p.m.

 

NBC remained out of the competitive Monday loop with its line-up of Chuck (#4: 4.2/ 6), waiting-to-be canceled again Trauma (#4: 3.4/ 5) and granddaddy Law & Order (#2: 5.3/ 9), which built out of the 9:30 p.m. portion of Trauma (3.4/ 5) by 56 percent. Unfortunately, there was no reason to believe Chuck would break out of its small cult following in season three. 

 

Last, and very least in the overnights, was CW duo Life Unexpected (1.6/ 3) and already renewed Gossip Girl (1.5/ 2), which never resonate in the overnights. Their target audience is, of course, young females. 

 

Source: Nielsen Media Research data

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Ratings Box:

What’s Hot/What’s Not

 
-National Ratings in Primetime – Week of March 8 to-Date:

There was no Winter Olympics, no Academy Awards, and nothing out of the ordinary this week. But to whet your appetite for the final national ratings for the week of March 8, here are the Final Live Plus Same day results through Friday, March 12. Full week results will be available tomorrow. 

 
Total Viewers:
CBS: 12.51 million, Fox: 11.50, ABC: 6.66, NBC: 6.56, CW: 1.76
 
Adults 18-49:

Fox: 4.1 rating/12 share, CBS: 3.1/ 9, ABC and NBC: 2.2/ 6 each, CW: 0.8/ 2