Fox News Media Taps Talent to Answer Advertisers' Covid-19 Questions

The presentation was not designed as an upfront event replacement

Less than a month ago, Fox News Media’s ad sales division scrapped a March 24 upfront event due to early concerns about the emerging Covid-19 crisis. While the company doesn’t have plans to reschedule that upfront presentation any time soon, the network on Friday held a digital presentation for advertisers where Fox News Media anchors and contributors weighed in on the ongoing pandemic and its effects on the economy and the 2020 election.

The presentation was not designed as an upfront replacement but was instead programmed to answer broader questions that the ad sales team was already fielding during meetings with clients, said Fox News Media evp, advertising sales Jeff Collins.

“We

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