Fox News Changes Election Brand, Rolls Out New Campaign That Doesn't Include On-Air Talent

‘America’s Election Headquarters’ gives way to 'Democracy 2020'

As Fox News Channel prepares for the 2020 presidential election, the network is changing its election brand—and rolling out a new marketing campaign that doesn’t feature any Fox News on-air talent.

“America’s Election Headquarters”—which has been a mainstay on the network for the past decade—is giving way to “Democracy 2020.”

No Fox News personalities appear in the network’s new “It’s In Your Hands” marketing campaign, which instead focuses on Americans and the choice they will be making in next year’s election.

“There has been a change in how consumers see elections,” said Jason Klarman, evp of marketing at Fox News Media.

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