Fox Midseason Schedule Changes


THE PROGRAMMING INSIDER
Monday, December 21, 2009
 
Primetime Ratings:
Weekend Highlights
 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
 

TV Trivia Time:

Hi’Ya, Mr. B

_______________________________________________________________________
 

Prime-Time Ratings:

Weekend Highlights

 
Friday 12/17/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

ABC 3.7/ 7
CBS   3.3/ 6
Fox    1.4/ 2
CW    1.0/ 2
 

-Total Viewers:

NBC: 5.92 million, CBS: 5.54, ABC: 5.40, Fox: 2.10, CW: 1.46

 

-Adults 18-49:

ABC and CBS: 1.4 rating/5 share each, NBC: 1.3/ 4, Fox: 0.7/ 2, CW: 0.6/ 2

 
——————–
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.

 
———-
 

-Friday’s Winners (keep in mind that the expectations are lower on Friday):

Nothing
 

-Friday’s Losers (excluding repeats):
The night overall

 
———-
 

-Ratings Breakdown:

NBC was the most-watched network on this typically low-rated Friday, while ABC and CBS tied for first among adults 18-49. NBC opened the evening with a repeat of Law & Order (Viewers: #2, 6.20 million; A18-49: #2, 1.2/ 4 at 8 p.m.), followed by Dateline (Viewers: #1, 5.99 million; A18-49: #1t, 1.4/ 4) and The Jay Leno Show (Viewers: #2, 5.56 million; A18-49: #2, 1.4/ 5) from 9-11 p.m. This is one of the few times Leno actually held its lead-in. 

 

CBS got some mileage out of repeat holiday specials Frosty the Snowman (Viewers: #1, 7.00 million; A18-49: #1, 2.1/ 8) and Frosty Returns (Viewers: #1, 6.51 million; A18-49: #1, 1.9/ 7) from 8-9 p.m. That led into repeats of Medium (Viewers: #3, 4.51 million; A18-49: #3, 1.2/ 4) and Numb3rs (Viewers: #3, 5.35 million; A18-49: #3, 1.2/ 4) from 9-11 p.m.

 

ABC kicked-off this third Friday in December with Supernanny (Viewers: #3, 4.10 million; A18-49: #3, 1.1/ 4), which is not capable of anchoring the evening, followed by two episodes of veteran 20/20, which fared as follows:

 
20/20 (ABC)
9:00 p.m. – Viewers: 5.39 million (#2), A18-49: 1.4/ 5 (#1)
10:00 p.m. – Viewers: 6.72 million (#1), A18-49: 1.8/ 6 (#1)
 

Elsewhere, Fox burned off two more episodes of canceled Dollhouse (Viewers: #4, avg. 2.10 million; A18-49: #4, avg. 0.7/ 2 from 8-10 p.m.), while the last two encore telecasts of The CW’s week-long marathon of The Vampire Diaries was last with an average of 1.46 million viewers and a 0.6/ 2 among adults 18-49 from 8-10 p.m. As always, there is very little of note on troubled Friday.

 

Source: Nielsen Media Research data (R = repeat)

 
————————-
 
Saturday 12/19/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

ABC 2.6/ 5

CBS   2.5/ 4

NBC 1.8/ 3
 
Fox: 4.89 million, ABC: 4.37, CBS: 4.05, NBC: 2.89
 
-Adults 18-49:

Fox: 1.5 rating/5 share, ABC and CBS: 1.1/ 3 each, NBC: 0.8/ 3

 
———-
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.

 
———-
 

-Saturday’s Winners:

Nothing
 

-Saturday’s Losers (excluding repeats):

The night overall
 
———-
 

-Ratings Breakdown:

There is not much you can say when the top-rated network, Fox in this case, wins the evening with a mere 4.89 million viewers and a 1.5 rating/5 share among adults 18-49. With that in mind, Fox aired its perennial combination of Cops (two repeats, Viewers: #1, avg. 4.69 million; A18-49: #1, avg. 1.4/ 5) and America’s Most Wanted (Viewers: #1, 5.09 million; A18-49: 1.6/ 5), which are two shows that will probably outlive all of us. 

 

In the battle of the repeat theatricals from 8-10 p.m., both The Santa Claus on ABC and Elf on CBS fared modestly as follows:

 
Saturday 8-10 p.m.
ABC – The Santa Clause (R)
Viewers: 4.66 million; A18-49: 1.2/ 4
 
CBS – Elf (R)
Viewers: 3.70 million; A18-49: 1.1/ 4
 

CBS capped off the evening with long-running 48 Hours Mystery (Viewers: #1, 4.76 million; A18-49: #1t, 1.3/ 3 at 10 p.m.), while ABC aired a repeat of Castle (Viewers: #3, 3.79 million; A18-49: #3, 1.0/ 3). Barely visible, meanwhile, was NBC with its line-up of a repeat of holiday special A Muppets Christmas: Letters to Santa (Viewers: #4, 2.30 million; A18-49: #4, 0.6/ 2), original special WWE Salute to the Troops (Viewers: #4, 2.39 million; A18-49: #4, 0.8/ 3) and a repeat of Law & Order: SVU (Viewers: #2, 3.99 million; A18-49: #1t, 1.1/ 4). As I say every week, what a lousy night of network television! This is depressing, isn’t it?

 

Source: Nielsen Media Research data (R = repeat)

 
————————-
 
Sunday 12/20/09
 

              HH
          Rtg/Shr

NBC   9.0/15
CBS    7.5/12
Fox     7.5/12
ABC   3.7/ 6
 
———-
 

-Note: The year-to-year overnight comparisons are not available today.

 
———-
 

Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, December 20, 2009.   

 
———-
 
-Yesterday’s Winners:

60 Minutes (CBS), Football Night in America, part 3 (NBC), Sunday Night Football: Minnesota vs. Carolina (NBC), The OT (Fox), Survivor: Samoa Season Finale (CBS)  

 
-Keep a Positive Eye Among Adults 18-49:
The Simpsons R (Fox), Family Guy R (Fox)
 

-Yesterday’s Losers (excluding repeats):

Football Night in America, parts one and two (NBC), Movie: Santa Claus 3: The Escape Clause (ABC)


———-

-Ratings Breakdown:

Football-ignited NBC closed the week on a typically winning note, with the Minnesota vs. Carolina match-up at an estimated 12.0 rating/19 share in the overnights for the prime-time portion from 8:30-11 p.m. Here is the half-hour breakdown:

 

Sunday Night Football (NBC)

8:30 p.m.: 11.3/18 (#1)

9:00 p.m.: 12.0/19 (#1)

9:30 p.m.: 11.8/19 (#1)

10:00 p.m.: 12.2/20 (#1)

10:30 p.m.: 12.5/21 (#1)

 

Earlier in the evening on NBC was pre-game Football Night in America as follows:

 

7:00 p.m. – part one: 1.7/ 3 (#4)

7:30 p.m. – part two: 2.7/ 4 (#4)

8:00 p.m. – part three: 7.6/12 (#2)

 

Keep in mind, of course, that results for any live sporting event are always approximate. Since second-place CBS is also estimated due to the approximate 20-minute late start for its primetime line-up, here are the results for the Eye net by half-hour:

 
CBS/Sunday

7:00 p.m. – Football/60 Minutes: 9.1/15 (#2)

7:30 p.m. – 60 Minutes: 9.3/15 (#2)

8:00 p.m. – 60 Minutes/Survivor: Samoa (season finale): 7.7/12 (#1)

8:30 p.m. – Survivor: Samoa (season finale): 6.9/11 (#2)

9:00 p.m. – Survivor: Samoa (season finale): 6.9/11 (#2)

 

9:30 p.m. – Survivor: Samoa (season finale): 6.9/11 (#2)

10:00 p.m. – Survivor: Samoa (season finale)/Survivor: Samoa Reunion: 6.9/11 (#2)

10:30 p.m. – Survivor: Samoa Reunion: 6.0/10 (#2)

 

Consider a 6.9/11 the approximate overnight results for two-hour season-finale of Survivor: Samoa. Comparably, this was an improvement of 11 percent from the Survivor: Tocantins season-ender on Sunday, May 17, 2009. As for Natalie winning, I certainly did not see that coming, did you? Russell (who is expected back as the “Heroes” vs. “Villains” do battle next season) clearly deserved to win.

 

ABC opened this third Sunday in December with a repeat of America’s Funniest Home Videos a distant third-place 4.0/ 7 in the overnights from 7-8 p.m. That led into movie Santa Claus 3: The Escape Clause at a lackluster 4.0/ 6 from 8-10 p.m. Here is the half-hour breakdown:

 

Santa Claus 3: The Escape Clause (ABC)