Fox Midseason Schedule Changes


THE PROGRAMMING INSIDER
Monday, December 21, 2009
 
Primetime Ratings:
Weekend Highlights
 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
 

TV Trivia Time:

Hi’Ya, Mr. B

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Prime-Time Ratings:

Weekend Highlights

 
Friday 12/17/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

ABC 3.7/ 7
CBS   3.3/ 6
Fox    1.4/ 2
CW    1.0/ 2
 

-Total Viewers:

NBC: 5.92 million, CBS: 5.54, ABC: 5.40, Fox: 2.10, CW: 1.46

 

-Adults 18-49:

ABC and CBS: 1.4 rating/5 share each, NBC: 1.3/ 4, Fox: 0.7/ 2, CW: 0.6/ 2

 
——————–
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners (keep in mind that the expectations are lower on Friday):

Nothing
 

-Friday’s Losers (excluding repeats):
The night overall

 
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-Ratings Breakdown:

NBC was the most-watched network on this typically low-rated Friday, while ABC and CBS tied for first among adults 18-49. NBC opened the evening with a repeat of Law & Order (Viewers: #2, 6.20 million; A18-49: #2, 1.2/ 4 at 8 p.m.), followed by Dateline (Viewers: #1, 5.99 million; A18-49: #1t, 1.4/ 4) and The Jay Leno Show (Viewers: #2, 5.56 million; A18-49: #2, 1.4/ 5) from 9-11 p.m. This is one of the few times Leno actually held its lead-in. 

 

CBS got some mileage out of repeat holiday specials Frosty the Snowman (Viewers: #1, 7.00 million; A18-49: #1, 2.1/ 8) and Frosty Returns (Viewers: #1, 6.51 million; A18-49: #1, 1.9/ 7) from 8-9 p.m. That led into repeats of Medium (Viewers: #3, 4.51 million; A18-49: #3, 1.2/ 4) and Numb3rs (Viewers: #3, 5.35 million; A18-49: #3, 1.2/ 4) from 9-11 p.m.

 

ABC kicked-off this third Friday in December with Supernanny (Viewers: #3, 4.10 million; A18-49: #3, 1.1/ 4), which is not capable of anchoring the evening, followed by two episodes of veteran 20/20, which fared as follows:

 
20/20 (ABC)
9:00 p.m. – Viewers: 5.39 million (#2), A18-49: 1.4/ 5 (#1)
10:00 p.m. – Viewers: 6.72 million (#1), A18-49: 1.8/ 6 (#1)
 

Elsewhere, Fox burned off two more episodes of canceled Dollhouse (Viewers: #4, avg. 2.10 million; A18-49: #4, avg. 0.7/ 2 from 8-10 p.m.), while the last two encore telecasts of The CW’s week-long marathon of The Vampire Diaries was last with an average of 1.46 million viewers and a 0.6/ 2 among adults 18-49 from 8-10 p.m. As always, there is very little of note on troubled Friday.

 

Source: Nielsen Media Research data (R = repeat)

 
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Saturday 12/19/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

ABC 2.6/ 5

CBS   2.5/ 4

NBC 1.8/ 3
 
Fox: 4.89 million, ABC: 4.37, CBS: 4.05, NBC: 2.89
 
-Adults 18-49:

Fox: 1.5 rating/5 share, ABC and CBS: 1.1/ 3 each, NBC: 0.8/ 3

 
———-
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.

 
———-
 

-Saturday’s Winners:

Nothing
 

-Saturday’s Losers (excluding repeats):

The night overall
 
———-
 

-Ratings Breakdown:

There is not much you can say when the top-rated network, Fox in this case, wins the evening with a mere 4.89 million viewers and a 1.5 rating/5 share among adults 18-49. With that in mind, Fox aired its perennial combination of Cops (two repeats, Viewers: #1, avg. 4.69 million; A18-49: #1, avg. 1.4/ 5) and America’s Most Wanted (Viewers: #1, 5.09 million; A18-49: 1.6/ 5), which are two shows that will probably outlive all of us.