Fox Launches Hispanic-Targeted Broadcaster MundoFox

Partnership with RCN goes live today

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Fox has launched Spanish-language broadcast net MundoFox, as promised, on no fewer than 50 affiliates (21 of them full-power stations) throughout the country. 

For prime time, MundoFox is stripping novelas Los Exitosos Perez, a series about newscasters in love, and El Capo at 8 p.m. and 9 p.m., respectively. Game show Minuto para Ganar (Minute to Win It) will lead in at 7 p.m., with Noticias MundoFox at 6:30.

New Jersey's low-power station WPXO will be the local MundoFox affiliate in the New York City market (the station started broadcasting the MundoFox signal a couple of weeks ago), but the new net's flagship station will be KWHY in Los Angeles—recently sold to The Meruelo Group by NBCUniversal when the latter was required to sell one of its owned-and-operated stations during its merger with cable operator Comcast.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in