Project OAR received a boost today, with Fox Corp. joining its roster of TV’s biggest media companies. The consortium has also formed an advisory committee consisting of some of the largest media-buying agencies in the business.
Fox joins as a member of OAR’s steering committee alongside Disney Media Networks, Warner Media, Xandr, Comcast’s FreeWheel and NBCUniversal, CBS, Discovery, Hearst Television, AMC Networks plus data outfit Inscape and smart TV company Vizio.
In addition, the consortium’s newly formed agency advisory committee boasts some of Madison Avenue’s largest media buyers such as Publicis Media, Omnicom Media Group, GroupM, IPG/Magna, Dentsu Aegis Network, Havas and Horizon Media.
The agency committee will provide guidance on issues critical to the nascent marketplace such as performance measurement, inventory management, privacy policies and cross-network targeting.
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