Fox Dances to Wednesday Victory

THE PROGRAMMING INSIDER

Thursday, June 11, 2009

 

Prime-Time Metered Market Wednesday Ratings:

Fox Dances to Victory; ABC’s Wipeout on the Map

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

Supermarket Sweep

______________________________________________________________________

Prime-Time Metered Market Wednesday Ratings:

Fox Dances to Victory; ABC’s Wipeout on the Map

 

Wednesday 6/10/09

 

              HH
          Rtg/Shr

Fox    5.3/ 9
CBS   5.1/ 9
ABC 4.5/ 8
NBC 3.5/ 6
CW    0.8/ 1
 
———-
 

-Percent Change From the Year-Ago Evening (Wednesday, June 11, 2008):

ABC: +55, CBS: – 7, Fox: -12, NBC: -30, CW: -43
 
———-
-Yesterday’s Winners:

So You Think You Can Dance (Fox), Wipeout (ABC), Criminal Minds R (CBS), CSI: NY R (CBS)

 
-Yesterday’s Losers (Excluding Repeats):

I’m a Celebrity…Get Me Out of Here! (NBC), The Unusuals (ABC)

 
———-
 
-Ratings Breakdown:

Fox led the midweek troops in the overnights (and will easily dominate among adults 18-49), care of a two-hour edition of So You Think You Can Dance at a 5.3 rating/9 share from 8-10 p.m. One year earlier, the dance competition averaged a 6.0/10 in the metered markets. In other words, it is still healthy. Here is the half-hour breakdown:

 
So You Think You Can Dance (Fox)
8:00 p.m.: 4.6/ 8 (#2)
8:30 p.m.: 5.2/ 9 (#2)
9:00 p.m.: 5.7/ 9 (#2)
9:30 p.m.: 5.7/ 9 (#2)
 

Second overall was CBS with its encore combination of The New Adventures of Old Christine (#3t: 3.2/ 6), compatible Gary Unmarried (#4: 3.1/ 5), Criminal Minds (#1: 6.2/11) and CSI: NY (#1: 5.8/10). In a sea of a lot of change next season, CBS’ Wednesday line-up will remain intact.

 

ABC was on the map from 8-10 p.m., with two episodes of reality/competition Wipeout averaging a comfortable 5.2/ 9 in the overnights from 8-10 p.m. Here is the half-hour breakdown:

 
Wipeout (ABC)
8:00 p.m.: 5.0/ 9 (#1)
8:30 p.m.: 5.4/ 9 (#1)
9:00 p.m.: 5.1/ 8 (#3)
9:30 p.m.: 5.4/ 9 (#3)
 

One week earlier, two episodes of animated The Goode Family scored a mere 1.8/ 3 in the 9 p.m. hour. In the event you miss The Goode Family, it returns tomorrow at 8:30 p.m. out of Surviving Suburbia. Whoopee! 

 

The second-to-last episode of ABC dramedy The Unusuals finished third in the 10 p.m. hour, with a 3.2/ 6. Retention out of the 9:30 p.m. portion of Wipeout was just 59 percent.

 

Over at NBC, a two-hour edition of the oddly addictive I’m a Celebrity…Get Me Out of Here! was nothing special at a third-place 3.4/ 6 in the overnights from 8-10 p.m. One week earlier, it averaged an almost identical 3.5/ 6 in the 8 p.m. hour. How do you like that Janice Dickinson? And can someone tell me why they needed to add deadly dull Holly Montag? Who on earth is next? Take a look at the half-hour breakdown:

 

I’m a Celebrity…Get Me Out of Here! (NBC)

8:00 p.m.: 3.2/ 6 (#3t)
8:30 p.m.: 3.5/ 6 (#3)
9:00 p.m.: 3.4/ 6 (#4)
9:30 p.m.: 3.5/ 6 (#4)
 

I’m a Celebrity…Get Me Out of Here! led into a repeat of Law & Order at a second-place 3.7/ 6 at 10 p.m. Don’t forget: Law & Order moves into the Friday 8 p.m. hour next season (which is too early). 

 

The CW capped off this second Wednesday in June with repeats of America’s Next Top Model (#5: 0.9/ 2) and Hitched or Ditched (#5: 0.7/ 1) from 8-10 p.m. Next season, Top Model leads into new drama The Beautiful Life. Historically, how many dramas can you remember that revolved around models?

 

Source: Nielsen Media Research data (R = repeat)

 
_____________________________________________________________________________
 

Ratings Box:

What’s Hot/What’s Not

 

 -Sharp Week Two Declines for The Tonight Show with Conan O’Brien:

As expected, NBC’s The Tonight Show with Conan O’Brien had huge sampling in week one, with a 4.7 rating in the overnight markets for the week of June 1. Comparably, that outdelivered Tonight’s current second quarter 2009 metered market average (3.9) by 21 percent. But week two (through Wednesday) is a considerably weaker story, with an average 3.1/ 8 in the overnights down by a hefty 44 percent from its Monday though Wednesday average from one week earlier (5.5/13). Conan, in addition, dipped to second behind CBS’ competing Late Show with David Letterman, with a 2.9/ 7 on Tuesday, June 9 versus a 3.4/ 8 for Letterman. Last night, the two shows tied at a 3.2/ 8. Traditionally, The Tonight Show has beaten The Late Show with Letterman in the overnights for the last 15 years. Stay tuned.