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Sandy Grushow, former chairman of Fox Television Entertainment Group, has joined Los Angeles-based MediaLink as the media advisory firm’s first chief creative officer.
In his new role, Grushow will spearhead the development of branded entertainment and content concepts for MediaLink’s clients and their agencies. He will report to MediaLink CEO Michael Kassan.
MediaLink’s client roster includes Microsoft, AT&T, Unilever, General Electric, MySpace and GlaxoSmithKline. The consultancy works with agency units such as GroupM Entertainment, MediaVest’s connectivetissue, Mediabrands’ Ensemble and Digitas’ The Third Act, among others.
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