USA Network has reupped Ford as the exclusive automobile sponsor of its original drama series White Collar, crafting a multiplatform partnership that includes significant brand integration and a number of customized interactive features.
Beginning Tuesday, August 17, USA’s dedicated White Collar site will host a series of exclusive videos featuring actress Marsha Thomason behind the wheel of a Ford Fusion Hybrid. (Thomason’s role as special agent Diana Barrigan was expanded for season two of White Collar; she is perhaps best known for playing Naomi on ABC’s Lost from 2007-10.)
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