USA Network has signed Ford as the exclusive automotive partner of its new original series, White Collar, part of a presenting sponsorship that includes integration and a custom long-form spot.
Per terms of the deal, the automaker will kick start the premiere episode, which bows Friday, Oct. 23 at 10 p.m. Coming out of the first segment, Ford will have exclusive ownership of a 60-second commercial pod, in which it will showcase the 2010 Taurus.
In addition to the opening pod, Ford will also appear within the White Collar narrative, as FBI agent Peter Burke (Tim DeKay) will drive a new Taurus throughout the first season.
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