Football on NBC Bests Survivor Season Finale

THE PROGRAMMING INSIDER

Monday, December 20, 2010

 
Primetime Ratings:
Weekend Results
 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

Another Meathead
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Prime-Time Ratings:

Weekend Results
 
Friday 12/17/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

NBC   3.6/ 7

CBS    2.9/ 5
ABC   2.7/ 5
Fox     1.8/ 3
CW     1.0/ 2
 

NBC: 5.63 million, CBS: 4.96, ABC: 4.12, Fox: 3.04, CW: 1.50

 

-Adults 18-49:

NBC: 1.3 rating/4 share, CBS: 1.2/ 4, ABC: 1.1/ 4, Fox: 0.9/ 3, CW: 0.6/ 2

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

 
———-
 

-Friday’s Winners:

Nothing
 

-Friday’s Losers (excluding repeats):
Supernanny (ABC), I Get That a Lot (CBS), 20/20 (ABC) and the night overall

 
———-
 

-Ratings Breakdown:

NBC led the Friday troops, but just 5.63 million viewers and a 1.3 rating/4 share among adults 18-49, on average, is nothing to boast about. Second in both categories was CBS, followed by ABC, Fox and two-more encore telecasts of The Vampire Diaries on The CW, which averaged 1.50 million viewers and a 0.6/ 2 in the demo from 8-10 p.m.

 

A repeat of NBC game show Minute to Win It finished neck-and-neck with ABC’s Supernanny for second in the 8 p.m. hour, with 4.02 million viewers (#2) and a 1.0/ 4 among adults 18-49 (#2t). Supernanny, which concludes this spring, averaged 4.00 million viewers (#3) and a 1.0/ 4 in the demo (#2t). Tops in the time period were repeat holiday specials on CBS as follows:

 
CBS/Friday

8:00 p.m. – Yes Virginia (R)

Viewers: 4.84 million (#1), A18-49: 1.2/ 5 (#1)

 

8:30 p.m. – Frosty the Snowman (R)

Viewers: 5.60 million (#1), A18-49: 1.6/ 6 (#1)

 

Fox populated the evening with repeat theatrical Are We There Yet?, which was barely visible at 3.04 million viewers and a 0.9/ 3 among adults 18-49, fourth for the evening, from 8-10 p.m.

 

NBC moved into the top spot at 9 p.m. and remained there for the rest of the evening care of a two-hour edition of Dateline at 6.43 million viewers and a 1.4/ 5 among adults 18-49 from 9-11 p.m. Here is the half-hour breakdown:

 
Dateline (NBC)

 9:00 p.m. – Viewers: 5.69 million (#1), A18-49: 1.2/ 4 (#2t)

 9:30 p.m. – Viewers: 7.00 million (#1), A18-49: 1.5/ 5 (#1)

10:00 p.m. – Viewers: 6.71 million (#1), A18-49: 1.5/ 5 (#1)

10:30 p.m. – Viewers: 6.33 million (#1), A18-49: 1.4/ 5 (#1)

 

CBS aired another half-hour holiday repeat at 9 p.m., Frosty Returns, followed by a half-hour version of ongoing special I Get That a Lot at 9:30 p.m. as follows:

 
CBS/Friday

9:00 p.m. – Frosty Returns (R)

Viewers: 5.17 million (#2), A18-49: 1.4/ 5 (#1)

 

9:30 p.m. – I Get That a Lot

Viewers: 3.38 million (#4), A18-49: 1.0/ 3 (#3t)

 

A repeat of Blue Bloods on CBS averaged 5.39 million viewers (#2) and a third-place 0.9/ 3 among adults 18-49 at 10 p.m.

 

And ABC capped off its night with Primetime: What Would You Do? (Viewers: #2, 4.38 million; A18-49: #2, 1.3/ 4) and veteran 20/20 (Viewers: #3, 3.98 million; A18-49: #2, 1.0/ 3) from 9-11 p.m.

 
 
 
 
 Source: Nielsen Media Research data
 
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Saturday 12/18/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS    3.7/ 7

Fox     3.0/ 6

ABC   1.9/ 4

NBC   1.8/ 3

 

-Total Viewers:

CBS: 5.59 million, Fox: 4.78, ABC: 3.54, NBC: 2.82