Football Dominates Weekend Ratings

THE PROGRAMMING INSIDER
Monday, January 4, 2010
 
Primetime Ratings:
Weekend Highlights
 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
 

TV Trivia Time:

A New Year, New Trivia

_______________________________________________________________________
 

Prime-Time Ratings:

Weekend Highlights

 
Friday 1/01/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

ABC 4.3/ 7
CBS   3.1/ 5
NBC   2.2/ 4
CW    0.8/ 1
 

-Total Viewers:

Fox: 14.35 million, ABC: 7.16, CBS: 4.70, NBC: 3.37, CW: 1.24

 

-Adults 18-49:

Fox: 4.6 rating/12 share, ABC: 2.1/ 6, CBS: 1.0/ 3, NBC: 0.9/ 3, CW: 0.5/ 1

 
——————–
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.

 
———-
 

-Friday’s Winners (keep in mind that the expectations are lower on Friday):

The Rose Bowl (ABC), All-State Sugar Bowl (Fox)

 

-Friday’s Losers (excluding repeats):
Better Off Ted (ABC), Scrubs (ABC)

 
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-Ratings Breakdown:

It was a clean sweep for Fox on this first Friday (and first night) of 2010, care of Cincinnati vs. Florida on the All-State Sugar Bowl at an approximate 16.05 million viewers and a 5.1 rating/14 share for the primetime portion from 8:30-11 p.m. Take a look at the half-hour breakdown:

 
All-State Sugar Bowl (Fox)
8:30 p.m. – Viewers: 15.95 million (#1), A18-49: 5.1/14 (#1)
9:00 p.m. – Viewers: 18.46 million (#1), A18-49: 5.8/16 (#1)
9:30 p.m. – Viewers: 17.38 million (#1), A18-49: 5.5/14 (#1)
10:00 p.m. – Viewers: 16.16 million (#1), A18-49: 5.2/14 (#1)
10:30 p.m. – Viewers: 12.29 million (#1), A18-49: 4.1/11 (#1)
 

One year earlier, Utah vs. Alabama on The Sugar Bowl (also on Fox) averaged a less significant 12.57 million viewers and a 4.0/11 among adults 18-49 based on the final nationals on Friday, Jan. 2, 2009. Earlier in the evening on Fox, the half-hour Sugar Bowl Pre-Game Show averaged an estimated 5.86 million viewers (#2) and a 1.8/ 5 in the demo (#2) at 8 p.m. Keep in mind that results for any live sporting event are approximate.

 

Second-place ABC got a bump from the final half-hour of Ohio State vs. Oregon on The Rose Bowl, which dominated the 8 p.m. half-hour with a hefty 19.95 million viewers and a 5.8/16 among adults 18-49. But it was downhill for ABC from there with its line-up of Better Off Ted (Viewers: #2, 5.62 million; A18-49: #2, 1.7/ 5), Scrubs (Viewers: #4, 3.53 million; A18-49: #2, 1.2/ 3), a repeat of Better Off Ted (Viewers: #4, 2.74 million; A18-49: #4, 0.9/ 2) and 20/20 (Viewers: #2, 5.57 million; A18-49: #2, 1.6/ 5) from 8:30-11 p.m.

 

Third overall was CBS with its encore combination of Ghost Whisperer (Viewers: #3. 4.51 million; A18-49: #3, 1.0/ 3), Medium (Viewers: #2, 4.68 million; A18-49: #3t, 1.0/ 3) and soon-to-conclude Numb3rs (Viewers: #3, 4.91 million; A18-49: #4, 0.9/ 2) from 8-11 p.m. NBC populated the evening with a repeat of the recent The Biggest Loser season-finale (Viewers: #4, 3.38 million; A18-49: #4, 0.9/ 3 from 8-10 p.m.) and a repeat of The Jay Leno Show (Viewers: #4, 3.36 million; A18-49: #3, 1.0/ 3). And The CW capped it off with back-to-back repeats of Smallville at an average 1.24 million viewers (#5) and a 0.5/ 1 among adults 18-49 (#5) from 8-10 p.m. And there you have it…results for the first night of the New Year.

 

Source: Nielsen Media Research data (R = repeat)

 
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Saturday 1/02/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

Fox    3.3/ 6

NBC 2.7/ 5
ABC 2.7/ 5
 
CBS: 5.59 million, Fox: 5.47, NBC: 4.01, ABC: 2.68
 
-Adults 18-49:

Fox: 1.8 rating/6 share, CBS: 1.5/ 4, NBC: 0.9/ 3, ABC: 0.7/ 2

 
———-
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.

 
———-
 

-Saturday’s Winners:

Nothing
 

-Saturday’s Losers (excluding repeats):

The night overall
 
———-
 

-Ratings Breakdown:

CBS and Fox shared leadership on this first Saturday of 2010, with CBS the most-watched network (at just 5.59 million viewers) and Fox No. 1 among adults 18-49 (with just a 1.8 rating/5 share in the demo). Unfortunately, there is no reason to believe Saturday will ever make a comeback unless the networks step up to the plate. And, no, that will not be happening anytime soon.

 

CBS opened the evening with repeat special I Get That A Lot (Viewers: #2, 4.97 million; A18-49: #2, 1.4/ 4 at 8 p.m.), followed by a repeat of Criminal Minds (Viewers: #2, 5.32 million; A18-49: #2, 1.5/ 4) and 48 Hours Mystery (Viewers: #1, 6.47 million; A18-49: #1, 1.7/ 5) from 9-11 p.m. The next I Get That a Lot special airs this Wednesday at 8 p.m. Fox, of course, aired its perennial combination of Cops (Viewers: #1, 540 million; A18-49: #1, 1.9/ 6) and America’s Most Wanted (Viewers: #1, 5.54 million; A18-49: #1, 1.8/ 5) from 8-10 p.m.

 

Third overall was NBC care of repeats of Mercy (Viewers: #4, 2.49 million; A18-49: #4, 0.5/ 2), Law & Order (Viewers: #3, 4.37 million; A18-49: #3, 0/.9/ 3) and Law & Order: SVU (Viewers: #2, 5.17 million; A18-49: #2, 1.4/ 4). Last-place ABC aired back-to-back repeats of Desperate Housewives (Viewers: #4, 2.32 million; A18-49: #4, 0.7/ 2 from 8-10 p.m.), which never plays well outside of originals, and an encore telecast of Castle (Viewers: #3, 3.41 million; A18-49: #3, 0.7/ 2 at 10 p.m.). Depressing, isn’t it?

 

Source: Nielsen Media Research data (R = repeat)

 
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Sunday 1/03/10
 

              HH
          Rtg/Shr

NBC   9.1/14
CBS    7.2/11
ABC   6.8/10
Fox     6.3/ 9
 
———-
 

-Note: The year-to-year overnight comparisons are not available today.

 
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Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, January 3, 2010.   

 
———-
 
-Yesterday’s Winners:

Sunday Night Football (NBC), 60 Minutes (CBS), The OT (Fox), Desperate Housewives (ABC), Family Guy (Fox)

 
-Honorable Mention:
Brothers & Sisters (ABC)
 

-Yesterday’s Losers (excluding repeats):

Nothing


———-

-Ratings Breakdown:

Ignited by the final Sunday night football match-up of the season, NBC led this first Sunday in 2010, with a 26 percent metered market advantage over second-place CBS. Third overall was ABC, followed by Fox, which was also boosted by football.

 

Cincinnati at The New York Jets on Sunday Night Football averaged an approximate 11.7 rating/18 share for the prime-time portion from 8:30-11 p.m., with the half-hour breakdown as follows:

 

Sunday Night Football (NBC)

8:30 p.m.: 12.3/18 (#1)

9:00 p.m.: 13.1/20 (#1)

9:30 p.m.: 13.0/19 (#1)

10:00 p.m.: 10.5/16 (#1)

10:30 p.m.: 9.6/15 (#1)

 

Earlier in the evening on NBC was pre-game Football Night in America as follows:

 

7:00 p.m. – part one: 2.8/ 5 (#4)

7:30 p.m. – part two: 4.1/ 6 (#4)

8:00 p.m. – part three: 7.9/12 (#2)

 

A two-hour edition of Dateline will air into two episodes (including the season-premiere) of Chuck on NBC next Sunday. No matter how many promos NBC runs for Chuck, there is no reason to believe this modest performer will ever breakout. 

 

Keep in mind, of course, that results for any live sporting event are always subject to change. Also estimated last night is CBS due to an approximate half-hour prime-time football overrun. Take a look at the results for the Eye net by half-hour: