Football Dominates Weekend Landscape

THE PROGRAMMING INSIDER

Monday, December 6, 2010

 
Primetime Ratings:
Weekend Results
 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

Good Ol’ Uncle Bill
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Prime-Time Ratings:

Weekend Results
 
Friday 12/03/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS   6.0/11

ABC   3.5/ 6
NBC   2.7/ 5
CW     1.5/ 3
Fox     1.4/ 2
 

CBS: 9.46 million, ABC: 5.26, NBC: 4.03, CW: 2.46, Fox: 2.22

 

-Adults 18-49:

CBS: 1.6 rating/5 share, ABC: 1.5/ 5, CW: 1.0/ 3, NBC: 0.9/ 3, Fox: 0.7/ 2

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

CSI: NY (CBS), Blue Bloods (CBS), 20/20 (ABC)

 

-Honorable Mention:

Smallville (CW)
 

-Friday’s Losers (excluding repeats):
Supernanny (ABC), Movie: A Walk in My Shoes (NBC), The Good Guys (Fox), Dateline (NBC)

 
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-Ratings Breakdown:

CBS led this first Friday in December, with an advantage over No. 2 ABC of a hefty 4.20 million viewers and seven percent among adults 18-49. Needless to say, CBS’ combination of canceled Medium (Viewers: #1, 6.83 million; A18-49: #$1, 1.4 rating/5 share), relocated CSI: NY (Viewers: #1, 10.19 million; A18-49: #1, 1.7/ 6) and freshman Blue Bloods (Viewers: #1, 11.36 million; A18-49: #2, 1.7/ 6) are all older skewing. At press time, CBS has still not announced what will air in the Friday 8 p.m. hour in midseason.

 

ABC populated the evening with the final season of Supernanny (Viewers: #3, 4.20 million; A18-49: #2, 1.1/ 4), which is certainly ready to bid adieu, Primetime: What Would You Do? (Viewers: #2, 4.81 million; A18-49: #2, 1.4/ 4) and 20/20 (Viewers: #2, 6.78 million; A18-49: #1, 1.9/ 5), which deserves positive mention for the double-digit growth. Comparably, 20/20 rose to its second best performance this season in total viewers and adults 18-49, while tying its season-high among adults 25-54 (2.6/ 7).

 

Elsewhere, original NBC made-for movie, A Walk in My Shoes, was no walk in the park in the ratings, with just 4.49 million viewers (#3) and a 1.0/ 3 among adults 18-49 (#3t) from 8-10 p.m. That led into a one-hour edition of Dateline, which finished a distant third with a mere 3.12 million viewers and a 0.7/ 2 in the demo at 10 p.m.

 

Fox barely resonated with two episodes (repeat and original) of canceled The Good Guys as follows:

 

The Good Guys (Fox)

8:00 p.m. – Viewers: 1.99 million (#5), A18-49: 0.7/ 2 (#5)

9:00 p.m. – Viewers: 2.45 million (#4), A18-49: 0.7/ 2 (#5)

 

As a reminder, Fox’s non-scripted Kitchen Nightmares will air in the 8 p.m. hour on Friday effective on Jan. 21, leading into relocated Fringe at 9 p.m. (beginning on Jan. 28). Moving Fringe to low-HUT level Friday is unlikely to be beneficial. 

 

The CW, meanwhile, remained on the Friday map care of veteran Smallville (Viewers: #4, 2.79 million; A18-49: #2t, 1.1/ 4), which concludes this spring, and Supernatural (Viewers: #5, 2.13 million; A18-49: #3t, 1.0/ 3).  

 
 Source: Nielsen Media Research data
 
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Saturday 12/04/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

ABC   4.9/ 9

CBS    3.0/ 5
Fox     2.9/ 5

NBC   2.7/ 5

 

-Total Viewers:

ABC: 8.23 million, CBS: 4.94, Fox: 4.87, NBC: 4.04

 

-Adults 18-49:

ABC: 2.4 rating/8 share, Fox: 1.6/ 5, CBS: 1.3/ 4, NBC: 0.8 / 2

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.