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After refreshing its brand in the spring and making a significant investment in on-air programming, the arts and culture network Ovation enjoyed its most lucrative upfront season to date, lifting total dollar volume by 50 percent.
According to Liz Janneman, senior vp, advertising sales, Ovation, the network “more than tripled” the number of advertisers it did business in last year’s bazaar, as clients were drawn in by centerpiece stunts like the film series American Revolutionaries: The Directors and “the strength and conviction of the arts category.”
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