Five Series Kick-off the Start of the New TV Season


Monday, September 20, 2010

Primetime Ratings:

Weekend Highlights


Ratings Box:

What’s Hot/What’s Not

On the Air Tonight:

Prime-Time Programming Options


TV Tidbits:

Notes of Interest  

TV Trivia Time:

The New Season Begins!


Prime-Time Ratings:

Weekend Highlights

Friday 9/17/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  



ABC 3.1/ 6
CBS   3.0/ 6
Fox    1.4/ 3
CW    1.0/ 2

NBC: 5.53 million, ABC: 4.72, CBS: 4.57, Fox: 2.22, CW: 1.57


-Adults 18-49:

ABC: 1.4 rating/5 share, NBC: 1.2/ 5, CBS: 0.9/ 3, Fox: 0.6/ 2, CW: 0.5/ 2


Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 30 percent at this same point last year to approximately 36 percent at present, the overall results may be negatively impacted.


-Percent of Line-Up in Repeats: 69


-Friday’s Winners:

20/20 (ABC)

-Friday’s Losers (excluding repeats):
The night overall.


-Ratings Breakdown:

ABC and NBC split leadership on this final Friday of the 2009-10 season, with NBC the most-watched network and ABC No. 1 among adults 18-49. A two-hour edition of NBC’s Dateline averaged 6.33 million viewers and a 1.4 rating/5 share among adults 18-49 from 8-10 p.m., with the half-hour breakdown as follows:


Dateline (NBC)

8:00 p.m. – Viewers: 5.59 million (#1), A18-49: 1.2/ 5 (#1)

8:30 p.m. – Viewers: 6.01 million (#1), A18-49: 1.3/ 5 (#1)

9:00 p.m. – Viewers: 6.37 million (#1), A18-49: 1.5/ 5 (#1)

9:30 p.m. – Viewers: 7.35 million (#1), A18-49: 1.7/ 6 (#1)


At 10 p.m., a repeat of Outlaw closed the night for NBC with a last-place finish on both total viewers (3.93 million) and adults 18-49 (0.9/ 3).


In season-premiere news, ABC’s veteran 20/20 won the 10 p.m. hour with 7.03 million viewers and a 2.0/ 7 in the demo at 10 p.m., which was a double-digit increase from a repeat of lead-in Primetime: What Would You Do? Comparably, 20/20 built from it’s year-ago season opener (on Sept. 11, 2009) by 1.9 million viewers, 36 percent in adults 18-49 and 41 percent among adults 25-54, with its strongest season-premiere in four years. And 20/20 posted its largest audience overall since Feb. 5, 2010, and best in the demos since Jan. 8, 2010.


Earlier in the evening on ABC were repeats of Wife Swap (Viewers: #2, 3.35 million; A18-49: #2, 1.1/ 4) and aforementioned Primetime: What Would You Do? (Viewers: #3, 3.93 million; A18-49: #2, 1.4/ 5) from 8-10 p.m.  


Third-place CBS aired repeats of Medium (Viewers: #3, 3.22 million; A18-49: #4: 0.6/ 3) and CSI: NY (Viewers: #2. 4.35 million; A18-49: #3, 0.9/ 3) from 8-10 p.m., followed by the season-finale of Canadian drama Flashpoint at 6.15 million viewers (#2) and a 1.2/ 4 in the demo (#2) at 10 p.m. There is no confirmation at present if Flashpoint will be back for a fourth season. 


Elsewhere were repeats of Fox’s Human Target (Viewers: #4, 2.68 million; A18-49: #3, 0.7/ 3) and The Good Guys (Viewers: #4, 1.76 million; A18-49: #4t, 0.5/ 2), which are doomed this fall. And The CW ran another week of encore telecasts of Hellcats (Viewers: #5, 1.48 million; A18-49: #5, 0.5/ 2) and Nikita (Viewers: #5, 1.66 million; A18-49: #4t, 0.5/ 2).


As a reminder, here is what you will be seeing on Friday nights in the fall (with new shows capped and bolded), followed by the odds of survival for the new series. 


 8:00 p.m. SECRET MILLIONAIRE (new network)

 9:00 p.m. BODY OF PROOF

10:00 p.m. 20/20
 8:00 p.m. Medium (new time)
 9:00 p.m. CSI: NY (new day and time)
10:00 p.m. BLUE BLOODS
 8:00 p.m. Who Do You Think You Are? / SCHOOL PRIDE
 9:00 p.m. Dateline
10:00 p.m. OUTLAW
 8:00 p.m. Human Target (new day)
 9:00 p.m. The Good Guys (new day and time)
 8:00 p.m. Smallville
 9:00 p.m. Supernatural (new day)

Odds of Survival for New Shows (based on 1-1 to 10-1)

Blue Bloods (CBS): 5-1

Secret Millionaire (ABC): 7-1

Outlaw (NBC): 8-1

Body of Proof (ABC): 9-1

School Pride (NBC): 10-1

Source: Nielsen Media Research data
Saturday 9/18/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  



ABC   4.5/ 8

CBS    3.1/ 6
Fox     2.7/ 5
NBC   1.3/ 2

ABC: 7.17 million, CBS: 4.50, Fox: 4.32, NBC: 1.85

-Adults 18-49:

ABC: 2.3 rating/8 share, Fox: 1.4/ 5, CBS: 1.0/ 3, NBC: 0.5/ 2


Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 30 percent at this same point last year to approximately 36 percent at present, the overall results may be negatively impacted.


-Percent of Line-Up in Repeats: 59


-Saturday’s Winners:


-Saturday’s Losers (excluding repeats):

Nothing…ABC and CBS aired a night of all encore telecasts.


-Ratings Breakdown:

Dominant ABC was above-average care of Saturday Night Football at 7.17 million viewers and a 2.3 rating/8 share among adults 18-49 in primetime on this final Saturday of the 2009-10 season. For a late summer Saturday, consider this a “winner.” Here is the half-hour breakdown:


Saturday Night Football (ABC)

 8:00 p.m. – Viewers: 6.05 million (#1), A18-49: 1.8/ 7 (#1)

 8:30 p.m. – Viewers: 7.15 million (#1), A18-49: 2.3/ 8 (#1)

 9:00 p.m. – Viewers: 7.60 million (#1), A18-49: 2.4/ 8 (#1)

 9:30 p.m. – Viewers: 7.25 million (#1), A18-49: 2.3/ 8 (#1)

10:00 p.m. – Viewers: 7.39 million (#1), A18-49: 2.6/ 9 (#1)


Elsewhere, Fox remained below-average with its perennial combination of Cops (original and repeat, Viewers: #2, avg. 4.01 million; A18-49: #2, avg. 1.3/ 5 from 8-9 p.m.) and America’s Most Wanted (Viewers: #2, 4.64 million; A18-49: #2, 1.6/ 5 from 9-10 p.m.). Could viewers finally be tired of the two? CBS aired repeats of CSI (Viewers: #3, 3.68 million; A18-49: #3, 0.7/ 3) and two episodes of 48 Hours Mystery, which performed as follows:

48 Hours Mystery R (CBS)

 9:00 p.m. – Viewers: 4.28 million (#3), A18-49: 1.0/ 3 (#3)

10:00 p.m. – Viewers: 5.53 million (#2), A18-49: 1.2/ 4 (#3)


And NBC populated the evening with a repeat of the two-hour season-premiere of The Apprentice (Viewers: #4, 1.92 million; A18-49: #4, 0.5/ 2 from 8-10 p.m.), which flopped this past Thursday, and a repeat of the second season-premiere of Parenthood (Viewers: #3, 1.71 million; A18-49: #3, 0.5/ 2 at 10 p.m.). For more on The Apprentice, see Ratings Box below. 


Nothing will, unfortunately, change on Saturday in 2010-11, with the fourth quarter line-up as follows:


 8:00 p.m. Saturday Night Football


 8:00 p.m. Crimetime Saturday (drama repeats)

 9:00 p.m. Crimetime Saturday (drama repeats)

10:00 p.m. 48 Hours Mystery

 8:00 p.m. Encore programming

 9:00 p.m. Encore programming

10:00 p.m. Encore programming

 8:00 p.m. Cops

 9:00 p.m. America’s Most Wanted


Source: Nielsen Media Research data (R = repeat)

Sunday 9/19/10


NBC 11.9/19
CBS   4.0/ 7
Fox    3.0/ 5
ABC 2.7/ 4

-Note: The overnight comparisons to one year earlier are not available today.


Note: The fast affiliate results for Sunday will be posted at by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, September 19 2010


-Yesterday’s Winners:

Football Overrun (CBS), 60 Minutes (CBS), Football Night in America, Part 3 (NBC), Sunday Night Football (NBC)


-Yesterday’s Losers (excluding repeats):

The Gates (ABC)


-Ratings Breakdown:

NBC once again dominated Sunday thanks to football, with the New York Giants at Indianapolis at an estimated 15.5 rating/24 share from 8:30-11 p.m. in primetime. As a reminder, results for any live sporting event are always approximate. Here is the half-hour breakdown:


Sunday Night Football (NBC) – New York Giants at Indianapolis

 8:30 p.m.: 15.6/25 (#1)

 9:00 p.m.: 17.0/26 (#1)

 9:30 p.m.: 16.9/26 (#1)

10:00 p.m.: 14.7/23 (#1)
10:30 p.m.: 13.4/22 (#1)

Earlier in the evening on NBC was Football Night in America as follows:

Football Night in America (NBC)

 7:00 p.m.: 2.1/ 4 (#4)

 7:30 p.m.: 5.0/ 9 (#3)

 8:00 p.m.: 10.8/18 (#1)


CBS also benefited on this final night of the 2009-10 season thanks to football, with a half-hour overrun at an approximate 17.9/32 in the overnights from 7-7:45 p.m. Since football bled into primetime, the rest of the evening on CBS is broken out as follows. Keep in mind there was two repeat episodes of Undercover Boss on CBS. 


 8:00 p.m. – 60 Minutes: 9.9/16 (#2)

 8:30 p.m. – 60 Minutes: 9.0/14 (#2) / Undercover Boss R: 5.6/ 9 (#2)

 9:00 p.m. – Undercover Boss R: 6.4/10 (#2)

 9:30 p.m. – Undercover Boss R: 5.8/ 9 (#2)

10:00 p.m. – Undercover Boss R: 5.6/ 9 (#2)

10:30 p.m. – Undercover Boss R: 6.0/10 (#2) / CSI: Miami R: 4.0/ 7 (#3)


Elsewhere, Fox aired a night of animated repeats as follows:


 7:00 p.m. – The Simpsons R: 2.2/ 4 (#4)

 7:30 p.m. – The Simpsons R: 2.5/ 4 (#4)

 8:00 p.m. – The Simpsons R: 3.3/ 5 (#3)

 8:30 p.m. – Family Guy R: 3.4/ 5 (#4)

 9:00 p.m. – Family Guy R: 3.2/ 5 (#3)

 9:30 p.m. – Family Guy R: 3.5/ 5 (#3)


And ABC closed the night with repeats of America’s Funniest Home Videos (#4: 2.4/ 4) and Extreme Makeover: Home Edition #3t: 3.4/ 5) from 7-9 p.m. and two episodes of failed drama The Gates, including the series-finale, from 9-11 p.m. as follows:

The Gates (ABC)

 9:00 p.m.: 2.0/ 3 (#4)

10:00 p.m.: 1.9/ 3 (#3)

As a reminder, here is what you will be seeing on Sundays this fall:


 7:00 p.m. America’s Funniest Home Videos

 8:00 p.m. Extreme Makeover: Home Edition

 9:00 p.m. Desperate Housewives

10:00 p.m. Brothers & Sisters

 7:00 p.m. 60 Minutes

 8:00 p.m. The Amazing Race

 9:00 p.m. Undercover Boss

10:00 p.m. CSI: Miami (new day)

 7:00 p.m. Football Night in America (to 8:20 p.m.)

 8:20 p.m. Sunday Night Football


 7:00 p.m. The OT

 8:00 p.m. The Simpsons

 8:30 p.m. the Cleveland Show

 9:00 p.m. Family Guy

 9:30 p.m. American Dad

Source: Nielsen Media Research data
Ratings Box:
What’s Hot/What’s Not
-Sluggish The Apprentice, Respectable Outlaw:

Yes, Donald Trump will tell you The Apprentice is No. 1. But opposite repeats on ABC, CBS and Fox, the new season (minus the celebrities) kicked-off on Thursday, Sept. 16 with a mere 4.57 million viewers and a 1.5 rating/4 share among adults 18-49 from 9-11 p.m. One night earlier, legal drama Outlaw previewed out of the two-hour season-finale of America’s Got Talent on Wednesday with 10.68 million viewers (#1) and a second-place 2.3/ 8 among adults 18-49 at 10 p.m. But without the hefty lead-in support on low-HUT level Friday, expect a considerably smaller return for Outlaw. 

Source: Nielsen Media Research data

On the Air Tonight:
Prime-Time Programming Options


Monday 9/20/10

Night 1 of the 2010-11 Season

 8:00 p.m. Dancing With the Stars (season premiere, two hours)

10:00 p.m. Castle (season premiere)

 8:00 p.m. How I Met Your Mother (season premiere)

 8:30 p.m. Rules of Engagement (season premiere)

 9:00 p.m. Two and a Half Men (season premiere)

 9:30 p.m. Mike & Molly (series premiere)

10:00 p.m. Hawaii Five-O (series premiere)

 8:00 p.m. Chuck (season premiere)

 9:00 p.m. The Event (series premiere)

10:00 p.m. Chase (series premiere)

 8:00 p.m. House (season premiere)

 9:00 p.m. Lonestar (series premiere)


 8:00 p.m. 90210

 9:00 p.m. Gossip Girl


New Program Descriptions (in Alphabetical Order):

Chase (NBC)

-The Premise:
A team of U.S. marshals go in search of America’s most dangerous fugitives in this new crime drama from executive producer Jerry Bruckheimer. Kelli Giddish, Cole Hauser, Amaury Nolasco and Rose Rollins are featured in the ensemble cast.

-The Reality:
From a competition standpoint, there could be room for Chase, which faces ABC’s older-skewing Castle and the revival of Hawaii Five-O on CBS. But the lack of proven lead-in support from The Event, ABC’s established Castle (which gets a boost out of Dancing With the Stars) and the built-in familiarity of already buzz worthy Hawaii Five-O will not work in its favor.

-Chance of Survival for Chase (Based on 1-1, the best, to 10-1, the worst): 8-1

The Event (NBC)

-The Premise:
After an “everyman” (Jason Ritter) investigates the mysterious disappearance of his fiancé (Sarah Roemer), he inadvertently exposes the biggest cover-up in U.S. history. Blair Underwood (L.A. Law) plays the newly elected President.

-The Reality:
Lead-in Chuck, which is not capable of anchoring an evening, is the first obstacle The Event faces. And the other, of course, is the strong competition from ABC’s Dancing With the Stars and Two and a Half Men on CBS. But the pilot was big, bold and very ambitious. There is a buzz factor. And viewers who enjoyed Fox’s 24 in this time period may very well be interested. While nothing is a sure thing, the positives do outweigh the negatives and The Event stands a decent chance of succeeding.


-Chance of Survival for The Event: 4-1

Hawaii Five-O (CBS)

-The Premise:
The day to day operations of the fictional Hawaiian State Police department are the focus of this revival of the classic 1968-80 crime drama. Alex O’Loughlin steps in for Jack Lord as Det. Steve McGarrett, with Scott Caan as Danny Williams and Lost star Daniel Dae Kim as Chin Ho Kelly.
-The Reality:
Based on the recent failed track record (think Melrose Place, Knight Rider and Bionic Woman; and no, returning 90210 on The CW is not a hit), you might think the odds are stacked against a new version of classic Hawaii 5-0. But viewers still crave crime solvers, the format seems comfortably familiar, Scott Caan is a standout, and there is just something about that still wildly popular TV theme song. While I personally am not a fan of revivals, this looks like a keeper despite the lack of proven lead-in support from plain new sitcom Mike & Molly. 

-Chance of Survival for Hawaii Five-O (Based on a scale of 1-1 to 10-1): 2-1

Lonestar (Fox)

-The Premise:
A con artist (Jimmy Wolk) juggles two lives in two Texas cities with two different women (Adrianne Palicki and Eloise Mumford) who do not know each other exist. Academy Award winner Jon Voight is featured in the ensemble cast.

-The Reality:
The good news from the get-go is the lead-in support from medical drama House, which still has plenty of life left in it and could give Lone Star the advantage over NBC’s also unproven The Event. ABC’s Dancing With the Stars and CBS’ Two and a Half Men will, of course, rule the ratings roost and The CW’s Gossip Girl is still an attraction for young females. But viewers seek familiarity, and this atypical tale could face an uphill battle simply because it dares to be different. Despite the comparisons to classic serial Dallas, Lonestar may not be much of a star when the ratings come in.

-Chance of Survival for Lonestar (Based on a scale of 1-1 to 10-1): 8-1

Mike & Molly (CBS)

-The Premise:
A couple (Melissa McCarthy and Billy Gardell) meet in a support group for overeaters in this multi-camera sitcom from Two and a Half Men and The Big Bang Theory creator Chuck Lorre.
-The Reality:
While you can’t blame CBS for relying on the talent of current sitcom king Chuck Lorre (Two and a Half Men and The Big Bang Theory), the endless fat jokes in the pilot were monotonous and there was nothing overly interesting about the characters of Mike and Molly. While no one expects a new sitcom to match the levels of former occupant The Big Bang Theory (which always built from Two and a Half Men among adults 18-49), erosion of an estimated 30 percent gives Mike & Molly a slim (pun intended) chance to succeed.

-Chance of Survival for Mike & Molly (Based on a scale of 1-1 to 10-1): 5-1


TV Tidbits:

Notes of Interest

-The Facts of GMC:

Former The Facts of Life and Living Single star Kim Fields has signed a one year “first-look” deal with cable network GMC, which is focused on uplifting music and family entertainment. Potential projects for Fields on GMC will include scripted series, documentaries, made-for-television movies and reality shows. Fields will be connected to all projects either as director and/or producer, writer or talent. 


-Small Screen Adaptation of True Lies:

1994 Arnold Schwarzenegger theatrical True Lies is getting the small screen treatment, with a pilot script commitment from ABC. Rene Echevarria (Castle) will write the adaptation, which he will executive produce with the force behind True Lies, James Cameron. 


TV Trivia Time:

The New Season Begins!


Excluding Secret Millionaire on ABC, which briefly aired on Fox, how many new network series will be debuting this fall?


a)      20

b)      22

c)      23

d)      24

e)      26


The answer to Thursday’s question…


What was the name of Baretta’s cockatoo on the 1970s crime solver?


a)      Ernie

b)      Fred

c)      Irving

d)      Mickey

e)      Willy


Is: b) Fred, who was tough-guy detective Baretta’s best bud. All together now…


Don’t go to bed, with no price on your head
No, no, don’t do it.

Don’t do the crime, if you can’t do the time,
Yeah, don’t do it.

And keep your eye on the sparrow.
When the going gets narrow.

Don’t do it, don’t do it.

Where can I go where the cold winds don’t blow,

Well, well, well.

-Current kudos goes to:
Don Abel, Suzanne Ackley, Daniel Aguilar, Steve Albright, Mark Amato, Janice Barney, Gerry Bixenspan, Barbara Bloomfield, Paul Certo, Sylvia Davis, John Ferlazzo, Renee Foley, Julie Friedlander, Leon Gittens, Gail Goins, Maureen Goldman, Carolyn Becker Hayes, Barb Hemberger, Michael Holland, Ken Hommel, Bob Ingersoll, Deb Kainer, Mary Kalnin, Tom Kilgallon, Synda Kollman, Steve Kurtzer, Howard Lieboff, Melinda Lujan, Claudia Martin, Kathy Martin, Debbie Mirr, Michael Murphy, Julie Newman, Joe Pedri, Alex Petrilli, Amy Preisendefer, Francine Purcell, Michael Ratliffe, Arthur Reinstein, Patti Rodriguez, Colleen Roth, Anthony Salerno, Mike Stallcup, Michelle Stanton, Nate Strictland, Trenna Underhill, Rick Vosk, Linda Weeks, Tammy Wiard, Ged Young, Ted Zawislak