Fisher Communications announced a deal Monday (April 20) with Backchannelmedia to deploy the company’s Clickable TV technology across its TV group.
Over the next few months, viewers to Fisher’s 13 stations will be able to interact with TV ads and programs by bookmarking content for forwarding to a personal Web site that can be accessed later.
The new technology could create an additional revenue source for stations, which can sell the clickable inventory to advertisers based on the number of clicks or impressions.
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