ComScore has been busy: The data measurement company released a report on digital viewership trends gleaned from a survey of 1,159 users, and among the data are some fascinating stats on Netflix, a company whose internal metrics are shrouded in near-total secrecy. Without further ado:
- If you subscribe to a video service, you're more likely to time-shift. Time-shifted viewing is the bane of network programmers' existence since it usually cuts out commercials (in 2007, the cable industry tried to strangle the nascent technology altogether and failed).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in