Film Unit Boosts Viacom Q4

Viacom management today joined other sector giants in highlighting improving advertising market trends while remaining more cautious than some peers.

The company reported a higher fourth-quarter profit thanks to an improved bottom line at its film unit and TV ad declines that were less severe than some had feared.

“The tone is clearly more positive” in the ad market, Viacom president and CEO Philippe Dauman said on a conference call. But he also emphasized: “We are not out of the economic woods yet,” especially given high U.S.

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