Fall TV: An Opinionated Primer

Expect the usual mediocre mix—and some promising exceptions

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

People like to grumble about the state of television, and for good reason. Truly great shows are a rounding error in the qualitative calculus. For every Modern Family, there’s a torrent of programs like Cavemen and The Paul Reiser Show. Most shows are just stuck in the middle; while it consistently struggled to stay in the top 50, According to Jim managed to eke out an eight-season run on ABC.

The good news about the 2011-12 broadcast season is that it’ll be hard to be worse than the previous year’s, when the failure rate for new series was 77 percent and three were yanked before Columbus Day.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in