At Fairchild, Consumer Is the New Black

Six months after it took over Style.com, Condé Nast’s Fairchild Fashion Group is prepping a print spinoff of the website for the fashion-obsessed.
 
The planned publication is Fairchild president and CEO Gina Sanders’ first product aimed solely at the consumer side of the market, in keeping with her goal of building out the consumer side of Fairchild’s otherwise trade-focused business.
 
An introductory issue of the magazine, which will use “Style.com” in the title, will launch in the fourth quarter, after September’s Fashion Week, and will be devoted to the fashion season.



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