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Not all the stories in radio’s world are glum. Revenue for radio’s online content is strong, vibrant even.
“Advertisers are embracing online radio faster than anyone ever thought they would,” TargetSpot CEO Doug Perlson told a Kagan Summit panel session on Wednesday (April 1).
“The ability to respond to an ad immediately makes local advertising very appealing because you can target-specific ZIP codes and demographics.”
According to Jeff Hely, CEO of the Radio Advertising Bureau, revenue for Internet radio was up 28 percent in January and 12 percent in February for a year-to-date average of 17.5
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