Exclusive: Auto Blitzes Fox's Super Bowl

Fox’s Super Bowl broadcast will feature no fewer than 20 automotive spots, accounting for nearly one-third of the event’s 63 total avails, in an unprecedented show of support from the auto category, according to multiple sources.

And while this may not come as a total surprise, given the strength of the category and the tremendous demand for NFL inventory, this year’s load of car and truck ads far surpasses that of any previous Super Bowl.

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