Every New Streaming Service Has 'Plus' in Its Name. That Could Be a Minus

Apple, Disney and BET's repetitive OTT names risk becoming 'meaningless'

Streaming services love pluses. Just take a look at the number of companies that have tacked the plus sign onto the ends of their new OTT services.

There’s Apple, which in March announced Apple TV+, an ad-free subscription add-on to its digital media player Apple TV that will have original programming from stars like Oprah Winfrey, Steven Spielberg and Jennifer Aniston.

The name of the service echoed that of Disney+, the subscription streaming product being readied by Disney that will house library and original content from the Star Wars and Marvel cinematic universes.

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